As Ivy Plus quickly approaches us, I felt that it would be interesting to apply a similar analysis Harvey did for Forbes’ list of “America’s Best Prep Schools” to the list of schools participating. This list includes Brown, Columbia, Cornell, Dartmouth, Harvard, Princeton, University of Pennsylvania, Stanford, MIT and Yale.
In a similar fashion, I’ve gathered the 1) Facebook likes of each colleges fan page, 2) Twitter followers of each college’s Twitter account, and 3) the LinkedIn members in each college’s alumni groups.
*The graphs below weighs these numbers by dividing them over the number of students the entire university has (undergraduate + graduate students) and puts these values on a scale of 10 to determine which Ivy League school best employs social networks as a means to not only reach more prospective students but also build a means to stay in contact with alumni.
As the graph portrays, Harvard takes the cake within the Facebook realm. No surprise for Harvard claims Facebook’s founder, Mark Zuckerberg. “Facebook likes” alone are not a good measure of a college’s use of social network for this reason – this brings us to Twitter.
Once again, looking at Twitter followers, Harvard is also in the lead. Stanford, Princeton, and Yale also seem to making strong strides by weighing over a 5 score mark.
Additionally, I took a tally of the number of tweets by each of these universities as a better measure of a college’s social media use and reach. This number is not weighted, for the number of tweets a school has should not be affected by its enrollment.
Looking at LinkedIn members, I believe, is the best measure (of the three popular networks) to determine which Ivy League school is best at employing social media to build an alumni network. This is because all of these groups in particular are restricted to people affiliated to the university. Using the weighted value above, MIT appears to be the leader in leveraging LinkedIn as a tool to build an alumni network.
*A side note: most of these colleges have LinkedIn groups run not by employees of the school but by alumni of the university. Additionally, some schools have LinkedIn groups that target strictly alumni and current students (Columbia) while others target a wider range including alumni, students, faculty and friends of the University (Brown). This may skew the data.
Other LinkedIn Data
Lastly, I also thought it would be interesting to use the tools I learned about in EverTrue’s LinkedIn for Alumni Prospect Research and Engagement Webinar to determine what type of communities exists in each of these college’s LinkedIn Alumni networks. Within minutes (after watching the video of course), I was able to gather the following data. As an aspiring designer, I couldn’t help but compose the infographic below.
Hope that all schools attending have a great time at this year’s Ivy Plus.
Inspired by this infographic.