Who’s the Best in Higher-Ed Crowdfunding?By: Jenna Buckle
If you’re a fundraiser, there’s one trend you simply can’t afford to ignore: crowdfunding. A form of online fundraising that involves accruing small donations from a large number of people, crowdfunding has become a popular way for individuals and organizations to fund their ideas and projects by tapping into peer-to-peer networks. Sites like Kickstarter, GoFundMe, and Indiegogo have made it easier than ever to start campaigns.
It’s no surprise, then, that crowdfunding has trickled into the realm of higher-ed advancement over the past few years. Many schools have launched crowdfunding programs as a way to support the initiatives of students, faculty, and staff, while also increasing alumni engagement and giving participation rates among constituents. In the words of Mary Ann McCollough, Director of Constituent Insights and Business Operations at Carnegie Mellon University, crowdfunding is a “win-win situation for all of us.”
Here at EverTrue, we’re big fans of innovation in advancement—which is why we’re excited to recognize the colleges and universities across the country who have been exploring crowdfunding with great success. In the below SlideShare, see our round-up of the 20 best higher-ed crowdfunding programs, plus hear directly from fundraisers at schools like Pepperdine University and the Haas School of Business at UC Berkeley: