Volunteer Fundraising Playbook: How to Build, Manage, and Grow a Winning Volunteer Program
We’re excited to release our brand-new (free) eBook: “Volunteer Fundraising Playbook: How to Build, Manage, and Grow a Winning Volunteer Program.”
The eBook features insights from exclusive interviews with annual fund leaders at institutions like Amherst College, Carleton College, the College of William & Mary, and Kenyon College. In it, you’ll find proven tactics for creating a volunteer program that’s built to succeed.
Want a sneak peek? Check out the introduction below. Then download the full eBook as a PDF by clicking this button:
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Introduction to the eBook
Is volunteer fundraising a key part of your institution’s annual fund strategy?
If not, consider this: Institutions with fundraising volunteers are five times more likely to have a participation rate of over 20 percent than those that don’t have volunteers.
This makes sense when you think about the psychology of peer-to-peer fundraising. Studies show that 92 percent of people trust peer recommendations over marketing—not to mention the influence of nostalgia and peer pressure when a friend asks a friend to give.
There’s nothing more powerful than having alumni, parents, and friends advocating for your cause.
Especially as alumni participation declines in today’s competitive nonprofit space, growth-minded advancement shops will need to invest staff and resources into building and maintaining an active volunteer force.
So how can you make volunteers an integral part of your fundraising team? As mobile and social technology emerges, how can you equip volunteers with the resources they need to make personal, 1:1 connections with peers? And how can you build a program that stays ahead of the changing advancement landscape?
Whether you have a volunteer program or you’re looking to start one, this guide is for you. You’ll find tactics and ideas from some of the best annual fund teams in the nation, all to help you create, manage, and grow a modern volunteer fundraising program.