Ditch the Script—and Other Ways to Rekindle Your Phonathon Program
How does the phonathon fit into the new age of fundraising? Does it still have any value? It’s a question that everyone in fundraising has been asking for
How does the phonathon fit into the new age of fundraising? Does it still have any value? It’s a question that everyone in fundraising has been asking for
Your advancement office. Hundreds of graduating seniors (i.e., your new alumni). Seems like a match made in heaven. When it comes to growing your advancement
Before taking the dive into alumni relations over a year ago, I worked for a direct marketing firm that helped college admissions offices. The work
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
Chances are, you’ve heard of—or used—Facebook’s new Reactions feature. Released earlier this year, Reactions make it possible to express how you feel about a status
For most gift officers, the summer months can be slow. Our donors are away on vacation, meaning they’re less likely to respond to our emails
Thank you to everyone who attended Raise 2016 and helped to make our conference a success! Your willingness to join the conversation, exchange ideas, and
In advertising, as in life, happiness is a powerful emotion. Many companies strive to associate their brands with happiness; instead of crafting ads that educate
With fiscal year 2016 on the books (for most institutions, that is), it’s finally time to take a breather and reflect on the past year. What worked?