Why the Oregon State University Foundation Is Going All-In on Social Media
Imagine you’re pulling together a list of your most engaged constituents for an upcoming event or end-of-year push. Where would you begin? You might start
Imagine you’re pulling together a list of your most engaged constituents for an upcoming event or end-of-year push. Where would you begin? You might start
In my last post, I discussed a significant shift in donor behavior that is influencing fundraising and marketing strategy for higher education institutions and nonprofit
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
This series of short conversations with advancement leaders gives us a peek into exciting new projects, their thoughts on the challenges facing our industry, and
Diabetes is a complex disease—just ask anyone at Joslin Diabetes Center. Since we only use a single Facebook page, it can be a challenge to
One of the most exciting aspects of prospect research is the discovery of previously unknown prospects for your organization. Whether you’re starting a new campaign
The story of Disney’s infamous Super Bowl campaign has become marketing folklore at this point. When Michael Eisner took over as CEO of the Disney
A couple weeks ago, we launched a new alumni website here at Phillips Exeter. The culmination of more than a year of planning and countless
My name is Keith and I am an alumni relations professional. (“Hi, Keith.”) If you ask Workday, my university title is “Alumni Engagement Officer II.”