EverTrue in the News

Looking to cover EverTrue in your publication? We’re flattered. Send your inquiry to jessica@evertrue.com.

Change happens most effectively through dialogue, and we love being part of the conversation. Check out these links for insight from our CEO Brent Grinna, as well as articles from leading publications featuring EverTrue.


EverTrue Launches New Software Solution for Gift Officers

Press Release (January 2017)

Since piloting EverTrue for Gift Officers in 2016, Union College has employed EverTrue for Gift Officers as a homebase to manage all front line operations. “I have worked in advancement for more than 20 years and EverTrue’s gift officer solutions are the best I have seen to-date,” stated Jennifer Small, Manager of Campaign Initiatives and Principal Gifts Officer at Union College. If I had this when I started my career it would have saved me years of time.”


Colleges Embrace New Technology To Reach Donors

WGBH OnCampus (January 2017)

"We needed an efficient way to measure engagement with social media,” said Cheryl Crounse, the campaign manager at Salem State University, just north of Boston. Six years ago, Crounse was hired to run the school's $25 million fundraising effort. At the time, Salem State was doing traditional things like phonathons and mailings. Then, halfway through the five-year campaign, Crounse tried something different - something she calls “the Amazon approach to fundraising.” "If you like or look at something on [Amazon's] page, they start marketing every time you're anywhere on the web. We're trying to match our alumni who are liking these things to things that we need,” Crounse said. Using a software called EverTrue, Salem State can now track who's keeping up with their many Facebook pages and who's “liking” what.


How Well Do You Know Your Alumni?

CASE Currents (November 2016)

In fall 2015, Boston University shared big news on its website and Facebook pages about its 100-year-old Castle. The building—formerly the president's home and now a venue for weddings and special events—would be converted into an alumni center. The posts generated more than 300 likes, shares, and comments. Armed with that list of engaged and interested people, telefund callers went to work. "Did you know that we're building an alumni center at the Castle? Would you like to support the renovations with a gift of X amount?" The average conversion rate for phone solicitations—the percentage of people who pick up and give—is 30 percent. For this group, it was 75 percent, says Stephanie Quinn, BU's director of annual giving. With a couple of simple posts—and the ability to capture alumni reactions—BU quickly whittled down its prospective donor pool of 320,000 alumni to a few hundred people more likely to support the $5 million Castle renovation. "This group has an interest in this particular topic. They have self-selected," Quinn says. She credits EverTrue, the platform BU uses to connect social media interaction with its alumni/donor database, for the successful targeting. "It allows us to segment based on interest, rather than on our standard ‘What school did you go to? What year did you graduate?' It gets us closer to what alumni are most likely to donate to."


Schools Embrace New Data-Driven, Online Giving Solution from EverTrue

Press Release (October 2016)

EverTrue, a leading advancement software platform that supports fundraising at educational institutions, today announced EverTrue for Annual Giving, a new data-driven software solution that enhances the online donor experience through personalized appeals and optimized online giving forms that can be completed in under a minute.


Data and the Search for Big Donors

Chronicle of Philanthropy (August 2016)

Both Oregon State and MIT use software from EverTrue, a company that lets fundraisers pair donor-database information with data from the universities’ Facebook and LinkedIn pages and from Zillow, Google Maps, and the U.S. Census Bureau.


EverTrue Introduces Conference Raise 2016

Boston.com (May 2016)

"This is an exciting time for strategists working at the intersection of digital engagement and nonprofit fundraising,” said Keith Hannon, Cornell University’s Associate Director of Digital Innovation. “The evolution of social media and the web has provided fundraisers with access to crucial donor data and tools that access and streamline this data to help us better understand our audiences. I consider EverTrue the leader in this space as their products continue to break down the walls between the digital world and institutional databases. I am honored and thrilled to be part of Raise 2016 and look forward to the enlightening and inspiring dialogues that are sure to take place during the conference."


EverTrue Taps James Newman as VP of Sales

Boston Business Journal (April 2016)

EverTrue, a leading donor management platform, today announced the hiring of James Newman as Vice President of Sales. Newman will be responsible for coordinating the company’s sales and growth strategy focused on empowering more nonprofits to effectively raise dollars through better access to donor data. “I am excited to be joining the team of passionate individuals at EverTrue during this pivotal time in the company’s history, with academic leaders such as Bowdoin College, Cornell University and Yale University recently joining our ranks,” said Newman. “With more and more of the best fundraisers in Higher Education adopting our platform, it is clear that there is a need for more innovative solutions in this sector. We look forward to continuing to expand our network and empowering more institutions to connect with donors and maximize giving potential.”


EverTrue CEO Featured by CNBC

CNBC (April 2016)

When he was growing up, Brent Grinna avoided running longer than 400 meters at all costs. But when the EverTrue CEO got the chance to race in the 2015 Boston Marathon, he knew it was too great of an opportunity to pass up even though he'd taken up running only relatively recently. So Grinna buckled down to train for the sport's most famous event, which happens on Monday this year.


How the Tech Industry Is Changing for Women

Cosmopolitan (Mar 2016)

Four years ago, Brent Grinna had only two women on his 14-person team at EverTrue, a nonprofit fund-raising software company in Boston. Today there are 26, comprising 42 percent of the workforce. Three out of 5 of the company's front-end engineers are women as well as 60 percent of the sales team. Grinna traces the influx to the hiring of Elisabeth Carpenter, his chief operating officer. "My sense was that once we had a strong female executive like Elisabeth on our team, more women were not only more likely to apply to positions at EverTrue but also more likely to accept offers," Grinna says.


TUGG Celebrates Collaboration with EverTrue

TUGG.org (Feb. 2016)

TUGG celebrates ten years of fostering innovation in the Boston tech community with a look back at EverTrue's beginnings and growth since 2010.


EverTrue Wins 2015 BostInno 50 on Fire Award

BostInno (Dec. 2015)

EverTrue was awarded a 2015 BostInno 50 on Fire Award for driving innovation in the education space. Since 2010, our intuitive web and mobile software has helped over 300 academic institutions to identify, prioritize and manage their fundraising prospects.


Colleges Need to Become Better Fundraisers

The Edwardsville Intelligencer (Feb 2016)

Dr. Aldemaro Romero Jr., a college professor and leader in the higher-ed space, discusses how fundraising has changed in the last few years and how tools like EverTrue have played a role in this shift.


Your College May Be Banking on Your Facebook Likes

The New York Times (Jan 2015)

“EverTrue applies modern social media analytics to the traditional field of higher-education fund-raising” – The New York Times, January 24, 2015


The Outsiders

Seeing Both Sides (Dec 2014)

Former VC Jeff Bussgang uses the transition of EverTrue CEO Brent Grinna's from entrepreneurial outsider to esteemed insider as one example of the industry's traditional insider/outsider paradigm.


Announcing the 50 on Fire Finalists in Education

BostInno (Oct 2014)

For its annual 50 on Fire awards, BostInno has whittled down its pool of more than 2,000 nominations to a list of roughly 200 finalists, including EverTrue (one of fifteen finalists in the education category).


EverTrue Raises $8M Series B to Expand its Social Donor Management Platform

BostInno (Oct 2014)

When EverTrue closed its $5.25 million Series A in March 2013, the focus was on growing the team. Since then, the social donor management platform has expanded from 14 employees to 40 and proven the startup knows how to execute. With $8 million in Series B financing announced Wednesday, however, it's now time EverTrue takes its operations to the next level.


Getting from A to B: EverTrue CEO Brent Grinna on what it takes

BetaBoston (Oct 2014)

EverTrue CEO Brent Grinna describes what he thought were the keys to getting from its first major round of funding in March 2013 to this second round just about 18 months later, bringing EverTrue's total amount raised to $14.5 million.


EverTrue Secures $8 Million in Series B Funding Led by Bain Capital Ventures

CNBC (Oct 2014)

EverTrue announces $8M in Series B funding led by Bain Capital Ventures, with participation from Silicon Valley Bank. This latest round of funding brings the company's total financing to $14.5M. EverTrue plans to use the capital to support further investments in engineering, data science and customer success.


A Simple Guide to Maximizing LinkedIn’s New Features for Fundraising Advancement

Nonprofit Hub (Oct 2014)

EverTrue CEO Brent Grinna shows how forward-thinking fundraisers are utilizing LinkedIn’s features for advancement and breaking through to meet new donors where they are.


An Interview with Postville, Iowa Native Brent Grinna, Founder and CEO of Successful Boston Startup EverTrue

Inspire(d) Driftless Magazine (Sept 2014)

The childhood friend of Brent Grinna shares how raising pigs in rural Iowa led Brent to become the founder & CEO of EverTrue.


4 Tips for Building a High-Performance Culture Around Constructive Feedback

Serious Startups (Aug 2014)

EverTrue CEO Brent Grinna explores the opportunity that leaders have to build a unified and unstoppable team by creating a work environment founded on constructive feedback.


HubSpot’s Missing Culture Code: “Solve For The Community”

LinkedIn (May 2014)

EverTrue CEO Brent Grinna suggests an expansion of HubSpot’s Culture Code that encompasses the company's positive impact on EverTrue and the broader community.


Using Social Data to Understand Individuals

Advancement Live (Feb 2014)

EverTrue CEO Brent Grinna joins Advancement Live host Andrew Gossen and Stanford’s Adam Miller to discuss the challenges and opportunities presented by social data in advancement.


Reigniting Relationships: Mobile Alumni Engagement at Colgate University

Marts & Lundy (Dec 2013)

Tim Mansfield, Associate Vice President for Institutional Advancement and Director of Alumni Relations at Colgate University, describes the four motivating factors that led Colgate to move to mobile via EverTrue.


Page by Page, Men Are Stepping Into the ‘Lean In’ Circle

The New York Times (Nov 2013)

Sheryl Sandberg’s Lean In has acquired quite a few male champions, including EverTrue CEO Brent Grinna, who has applied and promoted the book’s gender balance principles.


Start-Up Companies Help Colleges Use Social Networks to Connect With Alumni

The Chronicle of Higher Education (Apr 2013)

Accurate alumni data is more likely to live in alums' social profiles than in advancement databases, but innovative software like EverTrue’s Community app is helping schools harness the power of social data.


Why Boston Is Attracting Great Entrepreneurs

Fortune (Mar 2013)

EverTrue CEO Brent Grinna explains that Boston’s startup scene is thriving, even if that’s not obvious from the confines of Harvard Business School.


EverTrue Strengthens Its Alumni Network By Raising $5.25 Million in Series A

BostInno (Mar 2013)

EverTrue raises $5.25M in its Series A funding with support from existing investors Boston Seed Capital, TechStars CEO David Cohen, Bonobos CEO Andy Dunn, and Trunk Club CEO Brian Spaly.


EverTrue Taps Social to Give Accurate Fundraising Databases

The Next Web (June 2011)

The Next Web takes a look into EverTrue and how the platform is leveraging the social web to help alumni associations and other nonprofit organizations raise money through the Community app, our alumni management software.


New Mobile Start-Up, EverTrue, Aims to Help Colleges Stay Close to Young Alums

Boston.com (June 2010)

The Boston Globe's Scott Kirsner profiles EverTrue CEO Brent Grinna and his young company's brief history.