Welcome to the EverTrue Library!

Whether you’re an advancement services professional, fundraiser, or alumni relations officer, you’ll find actionable insights to keep you on top of all things advancement. With our content, you can do anything from sharpening your professional skills to growing your alumni community to increasing your efficiency through the fundamentals of Social Donor Management. Whatever your advancement role or experience level, there’s an EverTrue resource for you.

White Papers & eBooks

Dollars Over Donors: Is Higher Ed’s Reliance on the Wealthy Minority a Sustainable Strategy?
Why Fundraisers Should Care About Involved Alumni: Research From MIT, Ohio State, and EverTrue
A Reading List for and by Leadership Gift Officers
The Beginner’s Guide to Social Donor Management: Build Your Social Audience to Improve Prospect Identification
Social Donor Management in Action: Brown University and the Power of Facebook
7 Habits of Highly Successful Advancement Professionals
LinkedIn Checklist for Advancement
The Fundraiser’s Guide to the App Store


EverTrue TV Ep5: Facebook 101 – Boosting a Post
EverTrue TV Ep4: Ask
EverTrue TV Ep3: Understand
EverTrue TV Ep2: Build
EverTrue TV Ep1: Social Donor Management Overview
Reunion Crashers


LinkedIn for Fundraisers: How to Make a Profile that Works
Social Media Science for Prospect Researchers


Top 20 Higher Ed Crowdfunding Programs
Top 20 Advancement LinkedIn Profiles
Top 20 Giving Days


Advancement: Today and Tomorrow
LinkedIn Alumni Volunteer Index