EverTrue TV Ep 3: Understand
Through our ongoing video series, our founder and CEO Brent Grinna will be exploring the emerging methodology of social donor management (SDM) and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive. Watch the video below to learn about the second pillar of SDM: Understand. […]
A Day in the Life of a Prospect Researcher – Steffanie Brown
We’re working with all different kinds of institutions at EverTrue, from higher ed institutions like Oregon State University to independent schools like Sidwell Friends School in Washington, D.C. Despite the range of location and grade levels, all of them have at least one thing in common: building relationships is at the core of what they do. And it’s at […]
EverTrue TV Ep 2: Build
Through our ongoing video series, our founder and CEO Brent Grinna will be exploring the emerging methodology of social donor management (SDM) and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive. Watch the video below to learn about the first pillar of SDM: Build. […]
Brown University and the Power of Facebook [white paper]
Most fundraising teams don’t have any connection to—or sometimes any awareness of—their institution’s Facebook presence. That’s a shame because there’s so much fundraising potential locked up in that Facebook page. It’s teeming with insights on your rated prospects and donors, many of whom are regularly engaging with your content. There might even be some highly engaged prospects you […]
The Future of Advancement Is Now [infographic]
To fundraise efficiently—or really at all—institutions need current contact and biographical information for their constituents. That’s obvious. What isn’t as obvious is where to go to find and access that current information. Alums aren’t very good about updating their advancement offices every time they move or change jobs or email addresses. They do, however, keep their […]
These 7 Habits Will Make You a Better Fundraiser
Sometimes it feels like the only thing standing between you and the highly effective advancement professional you aspire to be is time. Or money. Or insert any other limited resource here. While you may not have the power to change the amount of time or money you have to work with, you do have the power to […]
A Simple Guide to Maximizing LinkedIn’s New Features for Fundraising
Giving USA reported that more than $300 billion was donated to charities in 2013, with nearly 70 percent of those donations coming from individuals. And research has shown that donors give more when they have personal ties with a charity. Building relationships with donors is crucial for every type of nonprofit. But you already knew […]
EverTrue TV Ep 1: Social Donor Management Overview
Welcome to the first episode of EverTrue TV! Through our ongoing video series, our founder and CEO Brent Grinna—and other guests along the way—will be exploring the emerging methodology of social donor management and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive. Watch the […]
4 Tips for Building a High-Performance Culture Around Constructive Feedback
Here at EverTrue, we’re really proud of our culture. We’re a group of passionate, mission-driven folks who love the work we do, so we’re excited to share our thoughts and opinions on what we think will best help our customers and our company. Of course, as with any team, our thoughts and opinions don’t always align with our […]
Increase Your Facebook ROI with Our Facebook Ads Webinar
As you may know all too well, getting your alumni’s and donors’ attention on Facebook can be a challenge for your advancement team. You can create brilliant, visual Facebook posts that your followers like and comment on, but that still doesn’t guarantee that you’ll reach the majority of your constituents and get the most out of your […]
The Filter: This Week's Advancement News Roundup
The Filter is a post made up of the best tech, fundraising, and alumni relations conversations that caught our eye in the last week. TECH Modernizing nonprofits with cloud technology for good (Nonprofit Technology Network) Small nonprofit? That doesn’t mean you have to settle for small technology (Heye-Tech) FUNDRAISING Your annual fund needs affinity data […]
Did Your School Make It into This Year's LinkedIn Alumni Volunteer Index?
As you know all too well, it can be quite a feat to scour your database looking for volunteer and board member candidates. As you also know, if you’re a regular reader of the EverTrue blog, we’re firm believers in the power and ease of LinkedIn as an advancement tool, whether you’re growing your alumni connections […]