Donor Segmentation: How Organizing Donors Boosts Retention
Each one of your nonprofit’s donors is an individual, with a unique relationship to your organization. But actually writing personalized messages to every donor isn’t practical… or is it? Donor segmentation ensures your nonprofit’s outreach and marketing efforts align with donors’ personal interests, increasing engagement, retention, and gifts. In this guide, we’ll define donor segmentation […]
AI Fundraising: Mastering the Future Fundraising Landscape
While the term “AI” gets thrown around a lot these days, many nonprofit leaders feel stuck between the hype and the implementation. It’s one thing to know that AI fundraising exists and another to turn it into a reliable tool for donor retention and gift acquisition. AI fundraising technology has already fundamentally reshaped the nonprofit […]