June 11, 2019
How Prospect Research Saved the Day at Oregon
There’s never a shortage of interesting challenges to take on in an advancement office. Alex Spady, a Prospect Analyst at the University of Oregon, knows this all too well. But it keeps him on his toes, which is part of the reason he loves his job. So when a frontline…
May 14, 2019
How To Get Started With Digital Ads
On any given day, we usually lose track of how many digital ads we’ve seen before we even get to our morning coffee. We typically don’t crack open the laptop before then, which gives you a pretty good idea of how omnipresent digital ads are. But just because they’re everywhere…
April 26, 2019
Announcing EverTrue Presents 40 Under 40: Send Us Your Nominations!
We often find ourselves wondering about a lot of things. How late will we be if we stop to pet that dog? Does this ice cream cone color match our outfit? Are we the best at karaoke or just in the top ten? But the thing we’re most curious about…
April 24, 2019
Find the Sweet Spot: The Moment Donors Switch from Annual to Planned
Fundraising sometimes feels like more of an art than a science. The human touch isn’t going out of style anytime soon, but you don’t need to rely on your gut feeling for everything. Like, for example, when a donor’s behavior shifts from a reliable member of your annual fund to…
January 28, 2019
A Fire and Found Money: How Kansas State Reinvented Their Fundraising Strategy
2018 was a big year for the Kansas State Foundation. The thing is, no one saw it coming, including the staff of the Kansas State Foundation. But in the wake of a wild year, they find themselves going into 2019 with a whole new approach in two major areas of…
January 4, 2019
Facebook For Advancement, Part 3 – Tools to Take Advantage of RIGHT NOW
Our Facebook for Advancement series continues onward. We’ve already covered why Facebook is still relevant and how to build your content engine. Check those out if you haven’t or jump right into the tools you can start using the second you finish reading this article. Facebook has a whole bunch…
December 18, 2018
A Delicious Treat: EverTrue’s December 2018 Product Update
Jump to a section in this post: Android updates, iOS updates, Relationship Management, New partnership with Hustle, search contact reports, gift transactions When was the last time you had to choose between two good options? For me, it was at dinner this past weekend. We were out with friends,…
November 19, 2018
Back and Better Than Ever: Announcing RAISE 2019
Raise is back. And we’re pretty excited about it. Join us September 19-20 in Boston, MA for RAISE 2019 to spend a few days trading insights and ideas with people throughout the advancement industry and get fresh perspectives from people pushing the envelope in other disciplines. There are still tons…
November 16, 2018
TrueTalk: Will You Be 1 of 40 Emails in Our Inbox on Giving Tuesday?
Fair warning right up front: There are some controversial opinions in the newest edition of TrueTalk. The subject is Giving Tuesday and Brent and Courtney have some thoughts. To say the least. No one is questioning the spirit of the day. But are too many institutions doing it just to…
