Propelling pipeline from student outreach to MGOs
The Santa Clara University teamed up with EverTrue to implement a Donor Experience (DX) program that would bridge the gap between annual giving donors and
Annual Giving’s seat at the table
Annual Giving professionals are the lead generators who fuel prospect pipeline and make big fundraising goals attainable. But – sometimes our annual giving friends share
The Future of EverTrue: A Look Inside Our New Brand
Over the past two years, the EverTrue product suite has experienced significant growth. EverTrue’s advancement intelligence, segmentation, and fundraiser empowerment software is now complemented by
The Advancement AI Wishlist
AI has only recently been introduced to the world and the full extent of the applications and benefits of the incredible technology are still unknown.
ChatGPT and Annual Giving: 3 use cases
The Annual Giving team at the University of South Carolina is testing out AI-generated messaging to power their Giving Day messaging, fiscal year-end Dean’s appeals,
Sync with Studios: May
EverTrue Studios is our media hub for advancement professionals. Subscribe for weekly updates on (free!) on-demand series, films, and podcasts – all created with fundraisers
THE template for a first-time donor meeting
Our Donor Experience partner institutions are engaging thousands of donors who have fallen through the cracks for decades. Across the board, 81% of donors in
Using Social to Drive Giving Day Engagement with Boston University
BU’s giving day premium campaign knocked their donors’ socks off! The Boston University team whipped up a giving day campaign that is sure to knock
Sync with Studios: Celebrating Women in Advancement
EverTrue Studios is advancement’s very first media hub, serving up free, on-demand series, films, and podcasts, all created with fundraisers in mind. Whether you’ve got 10
Annual Giving = Lead Generation
Agree or disagree? Lead gen is commonly associated with the for-profit world, but isn’t that concept what we’re applying in our day-to-day work in annual
Sync with Studios: 2022 Recap
EverTrue Studios is advancement’s media hub, serving up free, on-demand series, films, and podcasts, all created with fundraisers in mind. Whether you’ve got 10 minutes or
Tips for Finding [and Keeping] Top Advancement Talent
We hear it every day from leaders we are talking to in the industry. Hiring and retaining talent is harder than ever. Some even say
