True Stories

EverTrue Appoints Ken Keefer as Senior Vice President of Sales

BOSTON, Mass. (July 12, 2018) – EverTrue, the leading advancement automation platform, today announced the hiring of Ken Keefer as Senior Vice President of Sales. Keefer brings more than fourteen years of educational advancement expertise and sales acumen to EverTrue.

“Ken is a fantastic sales executive with a strong commitment to the higher education advancement sector. He shares our passion for innovating in this market and he has a proven track record of recruiting, training and leading high performing teams,” said Brent Grinna, founder and CEO of EverTrue. “We’re excited to partner with Ken in the next chapter of our growth.”

“Ken has committed his professional career to technology leadership in the advancement space,” said Caroline Chang, CASE Faculty member and long-time advancement services practitioner. “Having worked with both Ken and the EverTrue team over the last several years, I couldn’t imagine a stronger mutual fit as they align efforts to spur innovation in the advancement space.”

Prior to EverTrue, Keefer spent more than ten years as a sales executive at Blackbaud, most notably helping to launch the company’s education vertical. Most recently, Keefer served as the President and Chief Revenue Officer of Boston-based QuadWrangle.

“It has been exciting to watch EverTrue’s growth over the last decade, and I am elated to be part of this great organization as we aim for and achieve new heights,” said Keefer. “EverTrue puts its customers first and I admire that the company is unafraid to take risks when it comes to helping institutions achieve success. I look forward to the opportunity to expand EverTrue’s reach across the industry as this is truly a product and company I believe in.”

At EverTrue, Keefer will be responsible for the company’s overall sales and growth strategy. As an executive project sponsor, he will work directly with customers to ensure they are using EverTrue’s best-in-class technology to meet and exceed fundraising goals.

As the Chairman of the CASE Industry Advisory Council and a CASE Trustee, Keefer plays an instrumental role in identifying industry trends to help institutions meet future challenges. He graduated from the University of South Carolina at Columbia with a Bachelors of Science in Business Administration.  

About EverTrue

EverTrue is the leading advancement automation platform. Since 2010, EverTrue has been on a mission to build relationships in pursuit of a better world. Today, more than 300 institutions use EverTrue’s software and services to engage alumni, raise support and measure team progress in a user-friendly platform. EverTrue’s advancement automation technology connects each department with best-in-class insights and each other, giving teams the tools they need to manage relationships across the giving pyramid and grow donations faster. EverTrue is headquartered in Boston, MA and is backed by University Ventures and Bain Capital Ventures. Visit EverTrue on the web at and follow on Twitter or LinkedIn.