True Stories

Schools Embrace New Data-Driven, Online Giving Solution from EverTrue

BOSTON, Mass., Oct. 18, 2016 — EverTrue, a leading advancement software platform that supports fundraising at educational institutions, today announced EverTrue for Annual Giving, a new data-driven software solution that enhances the online donor experience through personalized appeals and optimized online giving forms that can be completed in under a minute. Developed in collaboration with Stripe, a leading online payment platform, the product equips academic fundraisers with best-in-class data and technology to more effectively raise dollars, mobilize volunteers and convert donors during targeted campaigns, giving days and crowdfunding efforts.

“While the mobile and digital revolution has played a major role in shifting donor expectations, it has been challenging for advancement professionals to harness data and deliver mobile and social giving experiences,” said Brent Grinna, CEO of EverTrue. “We developed EverTrue for Annual Giving to arm annual fund leaders with a ‘mission control center’ that offers staff members intuitive access to donor data and the tools needed to quickly tailor appeals. Our goal is to empower annual giving teams to do what they do best: build lasting relationships over the long term while exceeding participation and dollar goals in the short term.”

In an industry where 39 percent of donors are not retained year over year according to the Education Advisory Board’s 2016 report on Annual Giving, more than 30 colleges and private schools have found success using the software and its robust feature set, including the EverTrue Annual Giving Score. The dynamic score is the first to help institutions better prioritize and segment constituents by incorporating internal data such as giving history with external insights from Facebook and LinkedIn.

Since partnering with EverTrue in late 2015, Williams College saw donor conversion increase by more than 30 percent compared to their legacy system, resulting in a record amount of annual fund dollars raised. “Working with EverTrue has given us a new way to think about our alumni,” said Laura Day, Director of Annual Giving at Williams College. “This innovative approach, which I’ve only seen possible through their product, helped us increase our donor conversion and utilize new campaign tactics to reach our alumni in a more targeted and personalized way.”

EverTrue for Annual Giving is currently available for all advancement teams looking to maximize the online giving experience. The software package joins the EverTrue platform’s full suite of solutions, each tailored to improve results for specific departments in the advancement office. For more information, visit

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About EverTrue, Inc.
EverTrue is a software platform for advancement teams. Powered by institutional data and third-party insights, EverTrue provides streamlined access to donor data to help advancement offices more effectively engage constituents and maximize giving potential. The EverTrue platform improves results for the entire office through targeted products for alumni relations, annual giving, prospect research, and gift officers.

Today, more than 300 institutions and organizations are using EverTrue’s web and mobile apps to strengthen their donor pipelines and increase giving participation and engagement. EverTrue is headquartered in Boston, MA and is backed by Bain Capital Ventures.