Maximizing LYBUNT Engagement

Looking for new ways to reconnect with LYBUNT donors and boost campaign performance?

This webinar takes a behind-the-scenes look at how the Illinois State University advancement team is turning heads—and driving results—with creative, personalized video appeals. From a Holiday Gift Appeal that feels more like online shopping than year-end giving, to a heartfelt Giving Day video that sparked real connections, Illinois State is rethinking what fundraising can look like post-2020.

You’ll walk away with:

• Proven strategies for using personalized video to increase donor retention and engagement

• Practical tips for creating high-quality videos on a limited budget

• A simple framework to start small, test, and optimize for future success

• Campaign examples you can borrow for your own shop