Alumni Identity: The Story Behind Giving Has Little to Do With 1s and 0s
Some say that predicting donor likelihood is the most important application of data science in higher education advancement. I think it’s only the beginning. In
Are You Missing Advancement’s Most Important Metric?
I recently became a dad and have rediscovered the simple joy of counting with my son. Counting is easy. Counting is fun. Counting is satisfying.
How Can Alumni Relations Collaborate With Development on a Giving Day?
One of the biggest challenges for alumni relations units across the country is determining how to support giving days without a direct ask. Many schools
High-Impact Alumni Relations: 1:1 Chat With St. Mark’s School of Texas
We’re trying something new on the EverTrue blog this week. We love talking with our partners and sharing the creative ways they approach fundraising and
How to Track Engagement and Set Goals in Alumni Relations
I’ve been in the higher-education space for the majority of my career, but I spent over five of those years in the private sector as a higher-ed
The 10 Characteristics of a High-Performing Alumni Relations Office
This article was originally published on the Marts and Lundy blog. Belt-tightening among public and private institutions has alumni relations offices feeling under-resourced. However, this doesn’t
The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
TechStars’ John Hill on Pushing for Innovation in Higher Ed
John Hill, network catalyst at TechStars (and EverTrue advisor), has helped people make valuable connections to build their careers for over a decade. As the director
Are Your Alumni Events Getting Stale? Here’s How to Break Out of the Cycle
Before taking the dive into alumni relations over a year ago, I worked for a direct marketing firm that helped college admissions offices. The work
3 Case Studies of Donor (and Consumer) Segmentation in Action
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
A Roundup of 5 Schools Using Pinterest for Alumni Relations
In the digital world of 2016, there’s no shortage of social media platforms for sharing what you’re doing right now (or what you think about what
Bundles of Time: Our Micro-Volunteering Program at Longwood University
Finding new ways to engage your alumni base is a persistent challenge. From regional events, to on-campus reunions, to social media content, there are plenty
