
Alumni Identity: The Story Behind Giving Has Little to Do With 1s and 0s
Some say that predicting donor likelihood is the most important application of data science in higher education advancement. I think it’s only the beginning. In
Some say that predicting donor likelihood is the most important application of data science in higher education advancement. I think it’s only the beginning. In
I recently became a dad and have rediscovered the simple joy of counting with my son. Counting is easy. Counting is fun. Counting is satisfying.
One of the biggest challenges for alumni relations units across the country is determining how to support giving days without a direct ask. Many schools
We’re trying something new on the EverTrue blog this week. We love talking with our partners and sharing the creative ways they approach fundraising and
I’ve been in the higher-education space for the majority of my career, but I spent over five of those years in the private sector as a higher-ed
This article was originally published on the Marts and Lundy blog. Belt-tightening among public and private institutions has alumni relations offices feeling under-resourced. However, this doesn’t
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
John Hill, network catalyst at TechStars (and EverTrue advisor), has helped people make valuable connections to build their careers for over a decade. As the director
Before taking the dive into alumni relations over a year ago, I worked for a direct marketing firm that helped college admissions offices. The work
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
In the digital world of 2016, there’s no shortage of social media platforms for sharing what you’re doing right now (or what you think about what
Finding new ways to engage your alumni base is a persistent challenge. From regional events, to on-campus reunions, to social media content, there are plenty