Get Snappin’: Alumni Engagement in the Era of Snapchat
Snapchat is the biggest social media platform that you’ve never used. While it’s just now expanding into the post-millennial mainstream, Snapchat’s user base is young.
Bernie Sanders, Higher-Ed Advancement, and Digital Strategy
“Decision 2016” is in full effect all around us. You can’t open a device or stroll past a newsstand (those are still a thing, right?)
Why Alumni Relations Should Embrace Fundraising, Not Run From It
My name is Keith and I am an alumni relations professional. (“Hi, Keith.”) If you ask Workday, my university title is “Alumni Engagement Officer II.”
Why Content Marketing Is the Best Way to Build Your Higher-Ed Brand
In October, the Content Marketing Institute and MarketingProfs released their “2016 B2C Content Marketing Benchmarks, Budgets and Trends” report for North America. In the report,
What It Really Takes to Generate a Lifetime of Alumni Engagement
The car is the first to arrive. It pulls up slowly beside a dorm and pauses as the engine goes quiet. A new student steps out
How the Digital Revolution Can Reverse Declining Alumni Participation [SlideShare]
As alumni participation continues to spiral downwards, it seems that higher education has a challenge on its hands. According to a Alumni Access’s 2015 “Ultimate
Homecoming: Why Volunteers Are Your Best Friends
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
How to Harness LinkedIn Insights for Your Next Alumni Event
There are a lot of moving parts to throwing a successful alumni event. You’ve got the location, venue, agenda, activities, and countless other logistics to
How to Use LinkedIn to Boost Planned Giving
In fundraising today, social media has become a constant conversation. Are we using it enough? How can we use LinkedIn more? Should we start on the
How to Improve Your Next Fundraising Event with Social Data
Events are a proven way to engage with prospects and donors. How can you make sure you are making the most out of every event?
The Importance of an Alumni Association Blog
Alumni organizations have many constituents—first and foremost, alumni. Secondarily, alumni offices connect with students, prospective students, employers, faculty, staff, and community members. Tasked with representing
The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
