The Greatest #GivingTuesday Campaigns of 2016: Education Edition
Just when we thought #GivingTuesday had hit its peak in 2015, academic institutions and nonprofits joined forces this year to set yet another new
"She’ll Tell You It’s the Only Way to Be:" Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
Key Questions Every Annual Fund Leader Should Ask When Planning a Solicitation Calendar
Planning is hard work. Make no bones about it—creating a yearlong outreach plan for your annual giving program can be the most difficult task you
Announcing EverTrue for Annual Giving: An Online Giving Solution That Puts the Donor First
As I shared in my letter to the advancement community last month, our goal at EverTrue has always been to bring the latest mobile, digital,
A Donor Experience Wake-Up Call… From a Mattress Company?
I went shopping for a mattress and ended up with the best customer experience of my life. Not only did the company, Tuft & Needle,
Ditch the Script—and Other Ways to Rekindle Your Phonathon Program
How does the phonathon fit into the new age of fundraising? Does it still have any value? It’s a question that everyone in fundraising has been asking for
Laugh It Up: How Schools Are Using Humor to Fundraise
In advertising, as in life, happiness is a powerful emotion. Many companies strive to associate their brands with happiness; instead of crafting ads that educate
Could Giving History Be the Best Way to Segment Donors?
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down
Segment and Test: A Scientific Method for Annual Giving Donor Analysis
Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one
Why Your Annual Fund Strategy Should Include Real-Time Marketing
Just a few weeks ago, Villanova University and the University of Connecticut reached the pinnacle of NCAA sports. Villanova won the Men’s Basketball Championship (on
How to Get Personal With Annual Giving Segmentation
For most operations, annual giving is the black hole of fundraising: a generic ask to a mass audience without much in the way of personalization.
Bernie Sanders, Higher-Ed Advancement, and Digital Strategy
“Decision 2016” is in full effect all around us. You can’t open a device or stroll past a newsstand (those are still a thing, right?)
