Shifting Towards a Culture of Data-Driven Fundraising
We’re here in the 21st century surrounded by mountains of data and technology, and there are fundraising operations that are not taking advantage of it.
Fundraising Today and Tomorrow: An Interview With Christine Tempesta of MIT
This series of short conversations with advancement leaders gives us a peek into exciting new projects, the challenges facing our industry, and the future of
Lessons From Our Most Successful Annual Fund Campaign Ever
“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
