Fair warning right up front: There are some controversial opinions in the newest edition of TrueTalk. The subject is Giving Tuesday and Brent and Courtney
Taking a creative approach to segmentation can have some powerful effects on your next appeal. But in order for your brilliant ideas to reap their
When alumni ask to be taken off a contact list, what are they really saying? “I don’t care about [school name] the way I used
You throw a great event. Thousands of families come to the homecoming game. A social post goes viral. What happens next? Too often, the answer
Colleges and schools are really good at driving engagement. With events, active social channels, live streaming, and popular websites and alumni directories, higher ed offers
We’re beyond thrilled to announce our enterprise partnership with the University of Virginia! You may have heard that UVA just announced a $5B fundraising campaign.
Did you know you can set location-based alerts for EverTrue searches? We’re showing you how in this month’s featured search. Use the “saved segment”
Let’s look at a pair of appeals and you tell me which one you’d rather receive. Here’s the first. This is an actual email I
Here’s one of the things I’ve enjoyed most since joining EverTrue… any time our product or engineering teams shows off a new feature, there’s an
It’s Courtney with this month’s EverTrue search suggestion. You can run this search to find your most engaged donors. Your hyper-connected, regular donors should be
Want to hear something exciting? College football is two weeks away! When it comes to athletic fundraising there is no secret — football is king.
And…we’re back! Using a culmination of live tweets, Linkedin posts, and insights gathered from our diverse speakers and panelists from RAISE 2018 attendees, we present