Rethink Your Advancement Budget to Raise More. It’s THAT Simple.
If you work for a university, you may have noticed the ceiling above your head creaking a bit. Maybe it’s just the building settling, or
How Sweet It Isn’t: College Closure Demonstrates Need for Social Strategy
By now you’ve heard: After 114 years, Sweet Briar College in Virginia is shutting down. Many in and outside of the industry, like Dallas Mavericks
The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
Tweeting in the Ivy League
Twitter was founded in 2006, some 370 years AFTER Harvard University. It would be easy for the iconic Crimson to say, in that time, they
“Do You Got Any, Ahhh, Leads?”: Enticing Donors with Relevant, Authentic Content
The Dude abides. But he also struggles in The Big Lebowski to find the location of his missing briefcase, which just so happens to be full of
You Want ROI? You Can’t Handle the ROI!
The end of another fiscal year is upon us and for most advancement shops that means it’s time to count the money! How much money