Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
This Is How the YMCA of Greater Boston Raised $46K
In this (fairly) new digital age, it is merely impossible to go on the Internet and not stumble across an individual or company reaching out
The Top 5 Ways Development Can Collaborate With Social Media to Raise More
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
How to Improve Your Next Fundraising Event with Social Data
Events are a proven way to engage with prospects and donors. How can you make sure you are making the most out of every event?
Host an “Entrepreneur Day” at Your School [Video]
With the rise of entrepreneurship programs and innovation labs at schools across the country, entrepreneurship has become a hot topic in higher ed. More students than ever are
Host an "Entrepreneur Day" at Your School [Video]
With the rise of entrepreneurship programs and innovation labs at schools across the country, entrepreneurship has become a hot topic in higher ed. More students than ever are
What You Need to Know About Creating a Brand Voice on Social Media
In today’s modern tech landscape, we have the world at our fingertips. We can buy products instantly, find the latest news with the click of
Advancement Services in the Age of Big Data
Scene: A major gift officer is showing a prospect around the office. They come into your office and ask what you do. “Advancement services!” you
3 Annual Fund Strategies You Don't Want to Overlook
To be an annual fund #winner takes guts, hard work, and determination. A prospect needs to have the right combination of engagement and capacity in
3 Annual Fund Strategies You Don’t Want to Overlook
To be an annual fund #winner takes guts, hard work, and determination. A prospect needs to have the right combination of engagement and capacity in
Ethics Schmethics: Is It Practical to Get LinkedIn Data?
Wealth gives a person capacity to give more money to their passions. Prospect researchers rely upon dozens of data sources to assess wealth, from airplane
6 Great University Pages on LinkedIn
Since 2013, universities have had the opportunity to brand themselves and connect with key constituents (including prospective students) through LinkedIn University Pages. These special profiles allow
