The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
Tweeting in the Ivy League
Twitter was founded in 2006, some 370 years AFTER Harvard University. It would be easy for the iconic Crimson to say, in that time, they
If You're a Fundraiser and You're Not on Social Media, You're Losing Money
Gone are the days when social media responsibilities rested solely with a school’s marketing and communication office. Now, all departments of a university use platforms
If You’re a Fundraiser and You’re Not on Social Media, You’re Losing Money
Gone are the days when social media responsibilities rested solely with a school’s marketing and communication office. Now, all departments of a university use platforms
The Filter 4/29/14: Your Weekly Advancement News Roundup
The Filter is a weekly post made up of the best tech, fundraising, and alumni relations conversations that caught our eye in the last seven days.
The Filter 4/15/14: Your Weekly Advancement News Roundup
The Filter is a weekly post made up of the best tech, fundraising, and alumni relations conversations that caught our eye in the last seven days.
One Million Reasons Your President or Head of School Should Be on Twitter
“It costs us nothing to be on Twitter, but as you can see, we can even land million-dollar checks because of interactions and also major
How to Get the Most Out of Your Hashtags for Alumni Relations
Hashtags are a little bit like souffles. Everybody thinks they’re great, but for their creators, they need lots of work, attention, and experience to avoid
ISL Schools on Facebook, LinkedIn, and Twitter
Let’s compare the different social media platforms and how they are used by the ISL schools. Together, the Facebook pages of the 16 schools have accumulated 17,698 likes. Meanwhile, the LinkedIn groups have acquired 6,152 members and the Twitter feeds have attracted 3,486 followers. This ratio of likes to members to followers varies significantly from school to school, implying that schools prioritize certain platforms over others–and not always the same ones.
ISL Schools on Twitter–Brooks, Middlesex, and Groton Top the List!
While many still feel that Twitter is both narcissistic and petty, it has proven to be a powerful tool when used in the right ways. Developing a Twitter following and putting out compelling content can do many things for a school.
NMH Tops The Eight Schools For Twitter Followers
I analyzed the usage of Twitter in either general school communications or alumni communications. This excludes accounts which are specific to admissions, current parents, sports teams, arts and music, etc. I found that NMH (@nmhschool) has the most twitter followers among the members of the Eight School Association. Let’s take a look at how the other schools compare:
