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Apps by Platform: Apple > Android > BlackBerry

Earlier this month, I posted a slide from Morgan Stanley’s Mobile Internet Report.  I really like the content and organization of the report, and I was pleasantly surprised to see that Mary Meeker presented an updated version from her talk at the Conversational Marketing Summit in New York two weeks ago. If you’re interested in... Read More

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HubSpot: Inbound Marketing and Alumni Communications

Earlier this week, I was at a conference featuring Dharmesh Shah (@dharmesh on Twitter).  Dharmesh is the Founder of HubSpot and a pioneer in the “Inbound Marketing” space.  Dharmesh and the team at HubSpot help their clients get more website visitors and leads through search engines (SEO), blogs and social media. From their website: “HubSpot’s... Read More

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"E-Mail is Probably Going Away"

Last Wednesday, Facebook COO Sheryl Sandberg made waves by predicting the end of e-mail as we know it. Here’s an excerpt from a Fast Company article on her speech: “If you want to know what people like us will do tomorrow, you look at what teenagers are doing today,” Facebook COO Sheryl Sandberg told the audience... Read More

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Device Market Share vs. Web Consumption Market Share

We often get asked about developing apps for Apple vs. Android vs. Blackberry.  Many schools want to know where to start.  One of the reasons this is a confusing topic is because smartphone device market share does not resemble smartphone web consumption. Specifically, North American smartphone device market share is led by Blackberry (RIM) with... Read More

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The Mobile Internet Report

Last December, Morgan Stanley released an extremely detailed report titled “The Mobile Internet Report.” The report was 659 pages — a near-record even by Wall Street research standards. Fortunately, Morgan Stanley also published a 92 page version that addresses all of the major themes. It’s a fascinating report, and I think it’s a worthwhile read... Read More

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Initial Demographic Data from Brown Alumni Connect

Here at EverTrue, we’re committed to better connecting alumni to their schools and to one another through mobile technology.  We’re also very focused on analyzing our results in an effort to create the best user experience possible over time. We’ve completed some preliminary demographic analysis based on our recent launch of Brown Alumni Connect for the... Read More

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Yelp Search Volume: App vs Website

This morning I came across an article on TechCrunch that I thought was worth sharing.  The article pointed out that although only 4.4% of Yelp’s unique visitors in May accessed Yelp via the Yelp iPhone app, 27% of all Yelp searches were conducted via the app.  The disproportionately large share of mobile app searches is impressive.... Read More

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99.9% Giving Participation!

An article from Dartmouth’s campus newspaper – The Dartmouth – caught my eye this morning.  Apparently all but one senior participated in the Class of 2010 Senior Class Gift.  All but one!  If my memory serves me, I know that my senior year we achieved participation in the mid-60% range and it was viewed as... Read More

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iPads and Alumni Magazines

Yesterday the wires were buzzing with Apple’s announcement that over 2 million iPads had been sold since the April 3rd launch.  Here is an excerpt from the great writers at GigaOM. “So much for it being a niche product! Apple says it has sold 2 million iPads in the 60 days since the launch of the... Read More