Alumni RelationsAnnual GivingGift OfficersProspect Research/Advancement ServicesEverTrue CultureAthletics All
June 18, 2018
OSU Goes Proactive with Research, Discovering 250+ New Prospects This Year
We spoke with Jacob Astley, Director of Prospect Research at Oklahoma State University (OSU) Foundation, to learn more about how his team placed more than 250 prospects into gift officer portfolios this year. AT OSU, Jacob leads the prospect research team and is responsible for serving about 40 development officers…
June 15, 2018
Alumni Identity: Digital Engagement ≥ Event Engagement? Yes.
When it comes to new ideas, higher education is on the bleeding edge in the classroom and noticeably behind in advancement. Need proof? Alumni participation in giving is half of what it was in 1990 (see CASE Currents, October, 2014). The first and second articles in this series on alumni…
June 14, 2018
Engagement Specialists: How RIT Uses a Donor-Centric Approach to Engage 100s of Constituents, Raising $2M+ from New Prospects
Seven years ago, the Rochester Institute of Technology took a gamble and implemented an innovative approach to connect with more high-capacity prospects. Its Development and Alumni Relations team created a “constituent engagement specialist” (CES) position to help reconnect with alumni, parents, and friends of the university. These specialists are experts…
June 7, 2018
This Month’s New EverTrue Features
We get our best ideas from EverTrue users. Everything in this update began as an idea or a piece of feedback from one (or more) of our awesome partners. Once we start building a new feature, we test everything alongside our customers. From the initial designs to working out hiccups…
Why I Joined EverTrue
When researching summer internships in Boston, what stood out to me about EverTrue is its mission statement: “To build relationships in pursuit of a better world.” This commitment to philanthropy resonates with my personal morals and is something I plan on always looking for in my future career endeavors. At EverTrue,…
May 31, 2018
What Every Advancement Leader Needs to Know in a post-#MeToo World
In the wake of the #MeToo movement, leaders and organizations are coming to terms with a new understanding of the pervasiveness of sexual harassment and abuse in the workplace. Advancement leaders are taking an unanticipated crash course on a topic that can have a bottom-line impact on fundraising, not to…
May 24, 2018
Kevin Massimino: Why I Joined EverTrue
The fundraising landscape of higher education is fascinating. Every year, it provides funding for new faculty, new technologies, and innovative research. It allows schools to build new facilities through capital campaigns. It connects alumni through similar interests, adding value to the graduate network. And, most importantly, it creates opportunities for…
Webinar: EverTrue for Independent Schools with Salisbury School
Salisbury School hosted us for a live broadcast from the hilltop. Caitlin Kiley, their director of the Salisbury Fund and alumni relations, walked through how the team uses EverTrue to make a difference across the giving pyramid. We saw how they (and other schools) use EverTrue to plan better events…
May 22, 2018
Alumni Identity: The Story Behind Giving Has Little to Do With 1s and 0s
Some say that predicting donor likelihood is the most important application of data science in higher education advancement. I think it’s only the beginning. In the first article of this series on Alumni Identity, we explored the ways in which counting alumni demographics or behaviors falls short of revealing how…
