August 15, 2018
EverTrue Tip: How to Find Your Most Engaged Donors (Plus an Awesome New Feature!)
It’s Courtney with this month’s EverTrue search suggestion. You can run this search to find your most engaged donors. Your hyper-connected, regular donors should be your first stop when you want to recruit fundraising or regional volunteers, identify potential prospects for a trip (especially those who give at high levels,…
August 14, 2018
Fall, Football, & Fundraising – Tips for Athletics Fundraisers
Want to hear something exciting? College football is two weeks away! When it comes to athletic fundraising there is no secret — football is king. Aside from the lucrative revenue that departments bring in through ticket and apparel sales, licensing rights, concessions, and television deals (more than $10 billion annually),…
August 10, 2018
Top 10 Takeaways from RAISE 2018 – Part 2
And...we’re back! Using a culmination of live tweets, Linkedin posts, and insights gathered from our diverse speakers and panelists from RAISE 2018 attendees, we present to you the final 5 top takeaways from our third annual RAISE conference. Does one of these stand out as a key takeaway for your…
August 7, 2018
Why I Joined EverTrue
EverTrue’s mission is "to build relationships in pursuit of a better world." From the beginning of my job search, I was fascinated by how EverTrue uses digital tools to help schools build better relationships with their constituents and how this leads to better quality and better access to education for…
August 6, 2018
Alumni Identity: Data-driven Prospect Discovery Needs to Include Graduate Feelings of Connection
“Wealth screening is amazing at filling our donor pipeline!” - said no fundraiser ever. When it comes to prospect discovery and pipeline development, no one strategy is as tried and tired as wealth screening. Not far behind is the recency/frequency/monetary (RFM) model used by almost every development shop to drive…
August 2, 2018
Top 10 Takeaways from RAISE 2018 – Part 1
We just put a bow on THE advancement conference of the year — the sold-out RAISE 2018. With more than 30 speakers sharing the stage, there were literally hundreds of takeaways over two very full days. We had a hard time figuring out what to put into a “best of”…
July 19, 2018
Digital vs. In-Person Alumni Engagement: The Disparity
Digital engagement in higher education advancement is vastly under-resourced in comparison to traditional engagement, particularly around alumni events and programming. A sustained digital alumni engagement strategy can make an immense impact in activating new and previously engaged alumni to participate in a variety of roles, including volunteer, donor, ambassador, mentor,…
July 2, 2018
Digital vs. In-Person Alumni Engagement: Making the Case for Digital
Part 1: The Choice If you could only choose to have one of the following, would you prefer: An alumnus who attends one big alumni association event annually while otherwise never connecting with your institution, or An alumna who regularly follows your alumni association on its social media channels, frequently…
June 26, 2018
The Future of Facebook & Fundraising: EverTrue Recaps the f8 Developer Conference
Hi! We’re Alex and Will — a couple of engineers at EverTrue who were sent on a mission to learn as much as we could about all of the recent changes at Facebook and how they affect our integrations and future plans for our products. While our main focus at…
