April 18, 2019
Reimagining The Charitable Experience with charity: water.
Full disclosure: Our marketing team is fully obsessed with charity: water. Wanted to be completely up front about it before you start reading because it was going to become obvious sooner or later. OK, with that out of the way, on with the post. We’ll try not to gush. …
April 16, 2019
Kansas State Narrows Its Focus and Goes All In
Planning your giving day? Awesome! But if you look around at examples from other schools, you’ll see there are no shortage of ways to go about it. The tricky part is, schools usually give donors no shortage of ways to contribute. In theory, giving people a ton of leeway for…
April 12, 2019
Increase Alumni Engagement Without Increasing Budget
You can never have enough alumni engagement. But as fundraisers, it’s key to engage your alumni in ways that aren’t just around asking for or collecting donations. You’ve got to lay the groundwork for those interactions in ways that excite your base and increase their connection to your institution. Is…
April 11, 2019
What This Sales Manager Looks for In a Hire
We’ve said it before (a few times, really), but a role in sales and a role in fundraising are incredibly similar. We’re sticking to it because the parallels pop up over and over again. Like, for instance, the top three characteristics Pia Heilmann, now a Sales Manager at Klaviyo,…
April 10, 2019
Don’t Let an Enormous Gift Deflate Excitement
You got the big gift! Celebrate because everything will be a breeze for a while…right? Well, yes. You should definitely enjoy the moment. But after the initial rush wears off, a lot of fundraisers can start to feel anxiety creeping in. Why? We call it the dark side of an…
April 5, 2019
They’ve Got the Cash. What You Got?
You might be the nicest, friendliest, most good-hearted fundraiser out there. You might have incredible, burning passion for your institution and the opportunities it provides for people. At the end of the day, you’re still asking for money, though. Don’t get us wrong, that’s not a bad thing. But…
April 4, 2019
We’ve Learned A Lot from EverTrue U. We’ve Got a Lot More to Learn.
A couple months ago we had an idea: Let’s take our show (however you want to define that is fine by us) on the road. Why? We were inspired by all the great conversations we had or heard about at our RAISE conferences over the last couple years. Seemed silly…
April 3, 2019
Emma, EverTrue and Easier Email Marketing
We’ve been counting down the days to this announcement for, well, we’ve kind of lost track. It’s been tough to bottle up our excitement for this long. But today’s the day we’ve been waiting for and so we are THRILLED to announce… We are now integrated with Emma! It’s pretty…
April 2, 2019
You Text Everyone Else
“Just text me. Please don’t call me.” How many times have you heard people say that? We’ve heard almost everyone we know express that opinion in some form over the years. For whatever reason, no one likes talking on the phone anymore. Like moms trying to call their kids on…
