November 11, 2019
RAISE Podcast: Jim Husson, SVP of University Advancement on Stock Market Crashes and Crushing Goals
Jim Husson has seen it all in his 30+ year career in fundraising. He started his advancement career as the Assistant Director of the Annual Fund at Northfield Mount Hermon. He is currently the Senior Vice President of University Advancement at Boston College, where he's spent the past 18…
November 8, 2019
Starting and Running a Digital Gift Officer Program
Let’s think about your donor experience as an alum. What if when you gave to your alma mater… You got a thank-you phone call. From someone who asked why you gave back and if they could get you more information about that program. Who then followed up with an email…
October 29, 2019
The Next EverTrue 201 Will Have You Planning the Best Trips of Your Career
Whoever said the journey is the destination has never gotten off a 24-hour flight and gone straight to enjoy a mai thai at a beach bar in Indonesia. If they had, they’d know the destination is the destination. That’s a very wanderlust-y version of saying, we know trip logistics can…
October 28, 2019
New RAISE Podcast: The Original Digital Gift Officer
There’s a lot of chatter about digital gift officers these days. But before anyone was talking about it, Keith Hannon was doing it. Or at least figuring it out on the fly, since it wasn’t technically part of his job description. That was back when he ran social media for…
October 25, 2019
Find Your Football Game
We’re deep into fall at this point. Here in New England, where you’ll find EverTrue HQ, that means a lot of leaves underfoot, a healthy dose of flannel and a full slate of football games every weekend. Alright we’ll admit that we don’t exactly live in a college football hotbed.…
October 23, 2019
Special Announcement: Join Our Digital Gift Officer Programs Webinar
What’s the deal with digital gift officers? This is not the beginning of a bad amateur stand-up comedy routine wedged awkwardly into a blog. It’s a question we hear from more and more people, with more and more frequency. There’s a big chunk of your prospect pool who are giving,…
October 22, 2019
How a $300 “Magic Backpack” Lets An Advancement Team Create Awesome Videos
The Kansas State University Foundation built backpacks with all the equipment fundraisers and donor experience officers need to create high-quality, personalized videos using only a smartphone. Here's how. Video is big. Like really big. Like one-third of all online activity is watching videos-big. Like after watching a video, 64% of…
Failure Is Not a Dirty Word
Everyone loves walking into a meeting with their boss to talk about how badly they failed, right? About how they just fell right on their face in spectacular fashion? About a failure people will be talking about for years? They should. In fact, the type of failures people talk about…
October 17, 2019
Create Experiences that Deepen Connections with Donors
Are people ecstatic about giving to your institution? It might seem like a silly question at first blush… but…is it though? We probably don’t think often enough about how the reaction to donating can bring an immense amount of joy to a donor. But we should. Because it can be…
