December 14, 2018
TrueTalk: Compensation Doesn’t Have to Be a Dirty Word.
Here's a topic nobody wants to talk about. We're talking about it anyway. This edition of TrueTalk is all about compensation for your advancement team. It's treated like a taboo topic. But why? Employees need to be compensated, just like they are at any business, yet advancement teams tend to…
December 13, 2018
Facebook For Advancement, Part 2: Building Your Content Engine
It’s Part 2 of our Facebook for Advancement series. Today we’re getting into content. How to create it, where to get inspiration, and what to do what it’s out there. We’ve established that Facebook is absolutely still relevant, even with its tenured status. Now you’re convinced (assuming we did everything…
December 4, 2018
Facebook for Advancement, Part 1: The Importance of Facebook
In this Facebook for Advancement series we’re taking a look at the world's biggest social media platform and how (and why) advancement offices can take advantage of all it has to offer. Because it offers a lot. To kick things off, today we’re diving into why Facebook still matters. Let’s…
November 30, 2018
TrueTalk: Time to Rethink Your Org Structure?
Technology is great. No one will argue with that. Unless maybe their phone is on the fritz. But it isn’t the answer. Never has been. Isn’t going to start now. You need the right people in the right positions figuring out how to take advantage of it. Once you’ve got…
November 29, 2018
Unleash Text Message Outreach with Our New Hustle Integration
If we were really clever, we would’ve texted this post out. People are more likely to read a text than a blog. But this is going to be a little wordy for a text, so, here we are. Anyway, what we’re talking about is going to help you text more…
November 19, 2018
Back and Better Than Ever: Announcing RAISE 2019
Raise is back. And we’re pretty excited about it. Join us September 19-20 in Boston, MA for RAISE 2019 to spend a few days trading insights and ideas with people throughout the advancement industry and get fresh perspectives from people pushing the envelope in other disciplines. There are still tons…
November 16, 2018
TrueTalk: Will You Be 1 of 40 Emails in Our Inbox on Giving Tuesday?
Fair warning right up front: There are some controversial opinions in the newest edition of TrueTalk. The subject is Giving Tuesday and Brent and Courtney have some thoughts. To say the least. No one is questioning the spirit of the day. But are too many institutions doing it just to…
November 8, 2018
EverTrue Tip: The Wonderful World of Segmentation
Taking a creative approach to segmentation can have some powerful effects on your next appeal. But in order for your brilliant ideas to reap their well-deserved results and accolades, you’ll need to know the basics of creating, saving and exporting segments. We’re here to show you how to do just…
November 1, 2018
TrueTalk: Conversations from EverTrue HQ — Episode 2: Put Your Phones To Work
If you're like me, you're always connected and always online. Whether using apps for travel, weather, news, video, social media, or games, I expect a seamless transition from my desktop to my phone without losing any quality. So why do we settle for a substandard mobile experience when it comes to…
