It’s the End of the Fiscal Year: Do You Know Where Your LYBUNTs Are?
As the fiscal year draws to a close for most colleges and universities, the pressure is on to secure those last-minute gifts that will bring
10 Fundraising Resolutions for FY26 (Inspired by Your Peers Who Are Doing It Right)
Welcome to a brand-new fiscal year. Whether you’re closing the books with pride or ready for a fresh start, there’s no better time to set
Donors Don’t Care About June 30 (Here’s 4 Ways to Make Them)
Donors don’t care about your fiscal calendar. But they do care about making a difference. That’s why June 30 can’t just be a date on
Boston University’s Approach to Timely and Personal Donor Connections Through Direct Mail
Are we meeting our donors where they are? Are we stewarding them enough? Are we thanking them enough? How many touchpoints should they receive? Advancement
From Surprise Songs to Surprise Stewardship: An Eras Tour-Take on Donor Engagement
As my Spotify Wrapped unapologetically revealed a near-monopoly of Taylor Swift tracks, and as that inevitable twinge of sadness over the Eras Tour’s final weekend
November Digest: Prepare for Giving Tuesday & Beyond With Two New Resource Libraries
Welcome back to the EverTrue Digest—your monthly roundup of essential tools, tips, and insights to fuel your fundraising success. This month, we’re here to help
Holiday Video Inspiration for Your Best Year-End Yet
The holiday season is all about connection, reflection, and gratitude—and it’s a prime time to show donors how much their support truly matters. From nostalgic
The Psychology of Giving: Understanding Donor Motivations at Year-End
The holiday season is known for bringing out the spirit of giving, making year-end fundraising campaigns a prime time for nonprofits and organizations to engage
4 Steps to Maximize Giving Tuesday Impact with Direct Mail
Giving Tuesday is the Super Bowl of the nonprofit world. It’s a day packed with generosity, enthusiasm – and plenty of calls to action. In
6 Best Practices for Fundraising Emails: Make Every Send Count
When it comes to fundraising emails, it’s not just about hitting send and hoping for the best. A strategic approach ensures that each email feels
The Early Bird Gets the Gift: A Multi-Channel Plan For Pre-Giving Tuesday Day Outreach
When it comes to Giving Tuesday, waiting until the big day to start your outreach can leave you competing with crowded inboxes and attention fatigue.
How to Stand Out on Giving Tuesday: Strategies to Cut Through the Noise
Every year, Giving Tuesday provides an incredible opportunity for nonprofits and educational institutions to engage their donors and raise significant funds in just 24 hours.
