3 Year-End Donor Segments to Act On Before Spring Appeals Start
Calendar year-end reporting season has a funny way of turning fundraisers into historians. We tally totals. We compare YoY performance. We note which appeals worked
Beyond the CRM: Building a Connected Fundraising Data Strategy
For years, fundraising teams have lived by one principle: the CRM is your single source of truth. But as technology evolves and donor expectations rise,
From Chaos to Clarity: How CSU Chico Transformed Donor Reporting with Impact
Donor reporting season. For many fundraising teams, those three words spark memories of stress, spreadsheets, and late nights spent collating stacks of paper. At California
Acknowledgement Letters Getting You Down? NMSU Shows a Better Way
Old school acknowledgement letters can be slow-moving, cumbersome, and they often end up in the recycling bin. The NMSU Foundation swapped form letters for a
Holiday Video Inspiration for Your Best Year-End Yet
The holiday season is all about connection, reflection, and gratitude—and it’s a prime time to show donors how much their support truly matters. From nostalgic
4 Steps to Maximize Giving Tuesday Impact with Direct Mail
Giving Tuesday is the Super Bowl of the nonprofit world. It’s a day packed with generosity, enthusiasm – and plenty of calls to action. In
EverTrue’s First-Time Donor Report 2024
Our First-Time Donor Research Report aims to shed light on a particularly important group—first-time donors—and to provide a comprehensive overview of what happens after they
October Treats: BOOtcamp, Playbooks, and Spellbinding Donor Strategies! 🎃
As the leaves turn and the nights grow longer, it’s the perfect time to ensure your donors aren’t left in the shadows. Dive into our
Transforming Fundraising with Cadence-Based Engagement: Introducing Signal’s Custom Cadences
In the ever-evolving world of fundraising, creating meaningful and consistent donor engagement is more important—and more challenging—than ever. Many advancement teams find themselves juggling multiple
Change Management in Fundraising: The University of Memphis’ Blueprint for Success
In today’s fast-paced fundraising world, adopting new tech isn’t just beneficial—it’s crucial. But let’s be real: moving from recognizing the need for change to actually
6 Reasons You Need an Endowment Accounting Tool
Imagine one web-based platform that allows your non-profit institution to track and manage endowments and other restricted funds seamlessly. With Balance by EverTrue, it’s possible.
Q1 2024 Higher Ed Giving Insights
At EverTrue, we’ve developed a trusted research asset curated specifically for studying high-level trends in giving, with the goal of sharing quarterly and yearly studies