Yelp Search Volume: App vs Website

This morning I came across an article on TechCrunch that I thought was worth sharing.  The article pointed out that although only 4.4% of Yelp’s unique visitors in May accessed Yelp via the Yelp iPhone app, 27% of all Yelp searches were conducted via the app.  The disproportionately large share of mobile app searches is impressive.  Here’s an excerpt from the article:

“Yelp says their website had over 32 million unique visitors in May from all sources (Comscore says 11.2 million in April, the most recent month they track, but they do tend to undercount).

Yelp’s iPhone app has had 1.4 million uniques in the last thirty days, they say. That’s a small percentage of total traffic to the service, but the amount of activity and interaction from those users is significantly more than on the normal website:

– A whopping 27% of all Yelp searches come from that iPhone application.

– Over half a million calls were made to local businesses directly from the iPhone App, or one in every five seconds.

– Nearly a million people generated point-to-point directions to a local business from their Yelp iPhone App last month.”

(Full TechCrunch article here:

So what does this have to do with alumni relations and communications?  Maybe not very much. But it does help quantify the impact of users having access to content at their fingertips all of the time.

And it isn’t far-fetched to imagine a day when 4.4% of unique visitors to a mobile alumni directory generate 27% of all searches. Or is it?

Ever True!

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