Know Your Alumni – Back to School Edition

As is the case with any business, as school leaders you need to “know your customer”.  From prospective parents to current students to alumni spanning over 60 class years, schools must effectively segment their customer to maintain what we hope will be a lifelong relationship.

As “Back to School” season gets underway, we were excited to come across a very neat video overview of the college Class of 2015, prepared by Mr. Youth.

For college alumni relations & development professionals, it’s a neat way to get to know your newest future alumni…and to start investing your time and resources accordingly.

For high school advancement teams, it’s a strong reminder that the traditional alumni magazine has to be complemented by a multi-channel alumni communications strategy that is firmly rooted in social media and mobile technology.

Mr. Youth created a white paper that we recommend you download and share with your communications team.  Key highlights include the following:

Of the 5,000 incoming students surveyed:

– 75% take and upload photos via their mobile device
– 67% access Facebook via their smartphone
– 59% visit Facebook during class
– Only 13% will subscribe to a cable TV package

How do you think about balancing tailoring your communications strategies to align with the preferences of different generations of alumni?  Are you considering utilizing mobile apps for alumni engagement and communication purposes?

For the full report from Mr. Youth, please visit this link.

Ever True!


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