Video was once a one way medium broadcasted directly to our living room. Creation of that content was reserved for a select few. Today in the US the average website visitor watches over 250 videos a month. On YouTube alone, over 72 hours of video are uploaded each minute. Compare those statistics to the use of video in advancement, and a tremendous opportunity for constituent engagement is realized.
In our most recent webinar, “Lights. Cameras. Donations.” we explored how video is being used in advancement, discussed basic messaging frameworks and benchmarks, examined video production options for those on a budget and spoke about case uses of low cost tools your advancement team can use today.
We were super fortunate to partner with our friends at Wistia for this webinar, who hosted us for the recording below and also shared their pro expertise on the topic of how to produce effective video. From video features from Bowling Green State, University of Sydney, Syracuse University, Virginia Tech and The Episcopal School of Dallas, to learning how to make your first lighting kit, shooting with an iPhone and using mobile applications like Vine, we covered a lot of ground in less than 60 minutes.
Check out the recording below, and let us know what you think!
Again, a huge shout out to Chris Savage, Ezra Fishman, Chris Lavigne, Gary Cope, Kim Brown and Jamie Mitcham, for their help in making this webinar a reality!