beTrue Bulletin: May 10, 2013

In this week’s bulletin we’ve found cause for celebration as the class of 2013 accepts their hard-earned diplomas and LinkedIn turns 10! But first, we continue our conversation about Twitter in Advancement and Higher Education.

“The Elements of a Great #highered Twitter Account”

The lively discussion on measuring social media success continues.  Andrew Careaga, Director of Communications at Missouri University of Science and Technology,  published this past week a follow-up post which posed the question: “What makes a great #highered twitter account?” Andrew explains that the general consensus is that measuring Twitter greatness is no easy  task, as in many ways it is “in the eye of the beholder and difficult to gauge.” To reach success he emphasized that it is  important that the voice of your institution’s Twitter account interacts, listens, and responds like a human. Careaga argues that building a great Twitter account “begins and ends with strategy and goal-setting for your specific institution or organization.” Your institution must have a strategy to connect with specific goals, so you have something to measure. Ultimately, Careaga concludes there is no one-size-fits all approach to measuring Twitter greatness, as the context is different for each institution. Read the full post here!


Graduation season has arrived, and with it a plethora of notable individuals who will take the stage to share words of wisdom for the Class of 2013. This past Sunday, President Obama addressed the undergraduate class at Ohio State University with the first of three commencement speeches he will give this season. The President told students that,  “…if you are living your life to the fullest, you will fail, you will stumble, you will screw up, you will fall down. But it will make you stronger, and you’ll get it right the next time…” He asked them to persevere and dared them to dream bigger.  Read more here.

We look forward to hearing from other inspirational speakers this month; particularly from individuals who are showing their alumni pride by returning to their alma mater to address this year’s graduates. Melinda Gates, Newark Mayor Cory Booker, and Drew Houston, founder and CEO of the file-sharing service Dropbox, are among those addressing graduates at schools where they once sat for their own commencement.


LinkedIn turns 10, celebrates ‘Cinco de LinkedIn’

More than 3,700 LinkedIn employees had another reason to raise their margarita glass this past Sunday, as they celebrated “Cinco de LinkedIn”in honor of 10 years in business! A decade ago, Reid Hoffman co-founded LinkedIn in his living room with the “mission of connecting the world’s professionals to make them more productive and successful.” Launched with the simple tagline, “Relationships matter,” the company has grown by leaps and bounds in the past 10 years. Today, over 200 million professionals around the world log-on to LinkedIn to connect with one another and grow their careers. With more than two members joining each second, we can’t wait to see what the next ten years hold for our friends at LinkedIn!


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