Millennials crave simplicity. If you can ensure that giving is both easy and transparent, you’re ahead of the game. Another great way to reach millennials is to offer different types of giving – 52% of millennials are interested in recurring gifts such as the monthly installments offered by Rice University. As Matt discusses, millennials are more likely to participate in campaigns when you can tap their passion, and allow them to give directly to specific causes.
From everyone at EverTrue, thanks to those who participated! If you want to keep the conversation going on Twitter, please check out our hashtag #GENYGIVEto see what your colleagues are talking about and to share your own campaigns around this important demographic.