Your Database Is Failing You. This Is How Facebook Can Help.

Today’s alumni are increasingly turning to social media to connect with each other and with institutions. As an advancement professional, you can—and should—utilize the social data your alums are sharing to get a picture of them that’s better and more complete than any legacy CRM could give you. If you’re relying on your database to give you information on your alumni, nearly every aspect of advancement becomes extremely manual and inaccurate. Social Donor Management addresses that fundamental challenge.

The first step to getting a truer picture of your alumni is to learn how analytics from Facebook—the main component of your alums’ social graph—are reshaping alumni engagement. Click the SlideShare below to see the interconnecting trends in Facebook, social engagement, and donations and discover how you can utilize social media analytics to develop a better picture of your alumni.

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