As you may know all too well, getting your alumni’s and donors’ attention on Facebook can be a challenge for your advancement team. You can create brilliant, visual Facebook posts that your followers like and comment on, but that still doesn’t guarantee that you’ll reach the majority of your constituents and get the most out of your Facebook investment.
If your school has a Facebook presence, you’ve already dedicated manpower and salary to the platform. By committing a little more time and money to your Facebook efforts, your advancement team can better achieve its content strategy goals with a boost from Facebook Ads. Sure, it’s free to belong to Facebook. But it isn’t free to promote your content…and it shouldn’t be. You don’t expect USPS to send your direct mail for free, so you shouldn’t expect Facebook to reach your followers for free.
But that’s no reason to give up on Facebook! Case study after case study has proven Facebook’s ROI, so why should you miss out?! We hosted a webinar last Tuesday with 4Good to show you how your advancement team can use the ad power of the world’s largest social network to better reach your constituents and meet your strategic goals.
Watch the free recording of our webinar “Making Your Community’s News Feed: Facebook Ads for Advancement” to learn about:
- The latest Facebook trends
- The ins and outs of Facebook Ads, including budgeting frameworks
- Examples of your peer institutions’ ROI success with Facebook Ads
Then send us your questions and feedback in the Comments section below!