A Simple Guide to Maximizing LinkedIn’s New Features for Fundraising

Giving USA reported that more than $300 billion was donated to charities in 2013, with nearly 70 percent of those donations coming from individuals. And research has shown that donors give more when they have personal ties with a charity. Building relationships with donors is crucial for every type of nonprofit. But you already knew that.

What you should also know is that many leading nonprofits, like Boston University and Albuquerque Academy, are currently exploring ways they can move LinkedIn from the periphery of fundraising efforts to the core of their operations. Many for-profit businesses have harnessed LinkedIn to improve marketing and sales outcomes, so why shouldn’t advancement offices hone the network’s power to better their fundraising?

In his recent article for Nonprofit Hub, EverTrue CEO Brent Grinna shows how forward-thinking fundraisers are utilizing LinkedIn’s features for advancement and breaking through to meet new donors where they are.

Read the full piece on Nonprofit Hub here:

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