2014 was a great year for alumni engagement on social media—especially in the Big Ten Conference. Each with its own playbook of innovative strategies, the social media teams at these 14 institutions have been decking out their alumni Facebook pages with phenomenal content on a daily basis, delighting their loyal followers along the way.
To wrap up the year, EverTrue pitted the Big Ten schools against each other to reveal who had the year’s best alumni Facebook pages. Among the institutions at the top of the standings were Michigan State University, Northwestern University, Ohio State University, and Purdue University. Where did your school rank?
Download the eBook below to access the complete power rankings, plus pointers for polishing your alumni Facebook page to achieve maximum engagement!