Social Donor Management in the New York Times

“EverTrue applies modern social media analytics to the traditional field of higher-education fund-raising” – The New York Times, January 24, 2015

Last weekend, EverTrue was featured in the Sunday Business section of the New York Times in an article that elevated social donor management into the national spotlight. I’m most excited about this article because it highlighted the success of a customer: Boston University.

By delivering excellent data in easy-to-use interfaces with deep insights, social donor management software strengthens communities and supports prospect identification, cultivation and stewardship efforts across the giving pyramid.

I read the story while attending CASE-NAIS 2015 in New Orleans. It was fitting, as just four years ago I was invited to attend the CASE-NAIS conference in Chicago by Travis Warren of WhippleHill. Travis offered me a small section of his booth and an opportunity to showcase our prototype to attendees. At that conference and in the ensuing months, I met a number of great people, many of whom believed in our vision, became early customers, and remain enthusiastic supporters to this day.  Since that first conference, we’ve grown our team to include 50 smart, fun and passionate people who together serve several hundred leading institutions.

But while we’re excited about this milestone, we’ve only scratched the surface of the potential that will be realized in the coming years. We are rapidly enhancing our product with the help of amazing customers. And we have literally doubled the size of our customer success team in recent months.

Our mission is to build relationships in pursuit of a better world. We’re excited about the progress we’ve made, but we’re even more optimistic about what lies ahead. Thank you for being a part of this journey.


Ever True!
Brent Grinna
Founder & CEO

Read the New York Times article here

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