Salem State and EverTrue Present On the Power of Social Data at NEDRA 2016


Have you ever thought to yourself, “If I just had more time, more resources, more staff…?” Last spring, that’s exactly what our friends at Salem State University were thinking as they entered their first ever comprehensive campaign with a goal of $25 million. Today, Salem State has surpassed the $21 million mark and isn’t stopping there.

So, how did they tackle this challenge (and can they share some tips?)? We teamed up with Jeannie Patch, director of advancement services at Salem State, for this year’s New England Development Research Association (NEDRA) conference to give a presentation on how her team is harnessing EverTrue and the power of social data to build donor pipeline for major gift officers, to uncover engaged prospects flying under the radar, and to surface lapsed donors who are actively updating their business information on LinkedIn but not with the university.

For those interested in the NEDRA presentation, we’ve made the slides available for download here. You’ll gain access to many of Salem State’s best practices, including:

  • Strategies for leveraging social media for prospect discovery, research, and pipeline management
  • How to create meaningful two-way conversations with donors and prospects
  • How to identify constituents who have the capacity and propensity to support your mission
  • Salem State’s approach to optimizing budget and staffing with limited resources


For more on our partnership with Salem State, check out this case study to learn how the university used EverTrue to achieve a 70% increase in gifts from $1,000+ donors.

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