Your podcast hasn’t truly arrived until you do a live episode. We asked around the podcast world, and that’s what we were told. Everyone seemed pretty official about the whole thing. So we figured we’d better go ahead and get official by recording this episode of the RAISE Podcast live on stage at RAISE2019 a few weeks ago.
Mark Koenig, Assistant Vice President for Advancement Services, Analytics and Digital Strategy at the Oregon State University Foundation, was game enough to sit down with Brent as we tried out a live recording. Being the total pro that he is, Mark was unfazed by the bright lights.
In their conversation, Brent and Mark take a step back from the day-in, day-out work that drives fundraising. They examine the industry with a bird’s eye view and talk about some of the big picture issues that are easy to miss when we’re consumed by our to do lists.
They take a special interest in retention, and the industry’s shortcomings when it comes to making sure donors return year after year, even though countless studies show that it’s less expensive to retain an existing customer than acquire a new one.
Want to learn more? Read our Digital Gift Officer Playbook for tips on how to reduce donor churn and build better relationships to drive more leadership gifts.
Assistant Vice President for Advancement Services, Analytics and Digital Strategy at Oregon State University Foundation
Leveraging over twenty years in higher education advancement, Mark has extensive experience in the development and utilization of fundraising best practices. This includes employing analytics to increase fundraising efficiency and effectiveness, and developing and measuring the return on investment for engagement. Most recently, he’s been leading the OSU Foundation’s efforts to digitally transform the organization (and industry) by driving innovation and change, ultimately leveraging technology, talent and strategies to create a sustainable and scaleable best-in-class approach. In 2018, Mark led the OSU Foundation’s successful adoption of a new customer relationship management system, Ellucian CRM Advance, after taking part in extensive alpha and beta testing with colleagues nationwide.