What’s the deal with digital gift officers?
This is not the beginning of a bad amateur stand-up comedy routine wedged awkwardly into a blog.
It’s a question we hear from more and more people, with more and more frequency. There’s a big chunk of your prospect pool who are giving, or capable of giving, significant gifts that don’t quite get them into major gift portfolios. What the heck do you with them?
A digital gift officer is just what the doctor ordered. But what do they do? What are their goals? How do you measure their work? What kind of background should they have? How do you get a program off the ground? How do you structure their time?
It’s a lot to unpack. So we’re going to do it.
On November 7 at 2 p.m. ET, EverTrue CEO will go live with John Grice (Wisconsin) and Eric Holderness (Kansas State) to talk about the ins and the outs of digital gift officers.
Brent has been evangelizing the position for years. John, Director of Annual Giving at the University of Wisconsin Foundation, and Eric, Associate VP of Development at the Kansas State University Foundation, have recently launched brand new digital gift officer programs at their organizations. They’ll share the lessons they’ve learned, from recognizing the need and getting it off the ground to early learnings and plans for the future.