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RAISE Podcast: John Feudo on the Advancement Lifestyle

RAISE Podcast John Feudo

Episode 15:

The Advancement Lifestyle 
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On this episode of the RAISE podcast, Brent Grinna sits down with John Feudo, Vice Chancellor of Advancement at UMass Lowell. John believes that advancement is more than a job that ends at 5 o’clock, or even a career. It’s a lifestyle that requires you to be fully invested in the goals of your institution. Over the course of his career, he’s been asked how he can work for a rival school’s alumni organization. His answer is simple — he believes in the mission and he believes in improving the lives of students and alumni. 

He’ll share lessons learned from mentors and from experiences with major gift donors. According to John, you’re always nervous making the ask, but when you prepare, research and listen to your gut, you’re usually on the right track. 

As far as famous donors, he’s met one of the biggest. Last year, UMass Lowell hosted Oprah Winfrey for their Chancellor Speaker Series. He had a chance to meet Oprah and he’ll share that story on the podcast. You don’t want to miss this episode.  

Listen to the rest of the RAISE podcast episodes. 

John Feudo

Vice Chancellor for Advancement
University of Massachusetts at Lowell

About John

John Feudo is Vice Chancellor for Advancement at UMass Lowell, leading a team of 46 staff members through the university’s first-ever fundraising and engagement campaign. 

He formerly served as SVP of development and Chief Development Officer for United Way of Massachusetts Bay. Prior to arriving at United Way, Feudo spent eight years at his undergraduate alma mater, Boston College, as well as University of Connecticut Alumni Association, the UMass Amherst Alumni Association. 

John’s expertise has been sought by more than 200 colleges, universities and organizations around the world. He is also an award-winning speaker and author, having published six books in the field of advancement.

If you liked this episode of the RAISE podcast featuring John Feudo, check out our others.

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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