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Each month, we publish tons of new podcast and video content on our media hub. Here’s the snapshot of what happened in June on EverTrue Studios.
This month, Mike Nagel hosted Cameron Hall, Executive Director of Annual Giving and Lead Generation at the University of South Carolina, for a TrueTalk about ChatGPT and Annual Giving.
Cameron and his team have been using AI to power Giving Day outreach and annual appeals from the Dean, and they’re seeing some pretty cool ROI. Like…
Saved dozens of hours of staff time by creating basic rough drafts of messaging;
Generated over 300 Dean appeal letters with minimal edits;
Recorded the highest number of Giving Day donors in 6 years;
Recorded the highest number of first-time donors on a Giving Day in 6 years;
Saw very few copy mistakes across the board.
This month, we rounded up some RAISE Podcast conversations around a topic that’s top of mind for industry leaders across the board: AI in Advancement. Here are some of our favorite quotes from recent RAISE Pod guests:
In June, Brent also explored the low turnover at West Virginia University with B.J. Davisson. He talked about building new teams and a new campus with Michael Reza from the University of Oregon. He discussed “fundraiser fluency” with Cincy’s Stephen Rosfeld. And he examined how West Point’s alumni participation rates are on the rise with Kristen Sorenson.
You can catch all RAISE Podcast conversations here.
This month, Kim dug into the statistic that nearly 3 million students attended college completely online in 2022. (That’s about 15% of all college students.)
To explore this stat, Kim hosted Matthew Winston, Chief Alumni Engagement Officer at Binghamton University, for a conversation about how our industry can do a better job of engaging the graduates who have never set foot on campus.
This month on the Talking Shop podcast, co-hosts David Lively and Erin Moran confront the reputation of the advancement industry and our individual roles in shaping the narrative.
They consider how our donors and potential prospects learn about higher ed fundraising. Which do they hear more of: impact stories about the diseases cured, degrees made possible, and lives changed by philanthropy? Or do fundraising headline scandals (a-la “Varsity Blues”) capture more of their attention?
Building a culture of philanthropy means telling stories of the impact of donations, over and over again, across all channels, at all levels of the organization, to students, faculty, staff, alumni, and to the rest of the world.
Catch this important episode below, and tune in to all Talking Shop conversations here.
This month, host Kathryn Van Sickle featured a number of industry experts on some hard-hitting topics. Check out the most recent five episodes below.
Kathryn just started a new position as Director of Parents Gifts at Yale University, and she is always sharing wisdom from her development journey on the podcast. You can tune into all Development Debrief conversations here.
Tune in, get inspired, raise better.
EverTrue Studios is now home to 2 documentaries, 6 original series, 100+ binge-able quick tip videos, and over 250 podcast episodes. It’s all free, it’s all on-demand, and it’s all created with the goal of helping fundraisers build more relationships in pursuit of a better world. Subscribe here for weekly content updates.