On this episode of the RAISE podcast, Brent joins Ashley Budd, director of digital marketing for alumni affairs and development at Cornell University. Her first experiment with digital for higher ed was managing a team of student ambassadors at RIT. She took RIT’s highest converting admissions tactic (student tours) and scaled it to reach thousands by having the tour guides create youtube videos that extended their reach far beyond campus.
Now, at Cornell, Ashley uses digital tactics to bring personalized experiences to the masses. Her team is constantly testing and improving new ways to engage and convert more alumni into donors. They are currently piloting more 1:1 communication for the class of 2019, using text messages to support recent graduates.
Catch other episodes of the RAISE podcast here.
Director of Digital Marketing for Alumni Affairs and Development
Ashley Budd is director of digital marketing for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist and project manager for the division. She runs a small team based in Ithaca, N.Y., executing social media, digital content and digital marketing analytics.
Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She serves as producer for the Higher Ed Live network, a podcast exploring innovations and trends in higher education. She speaks before national nonprofit groups and appears regularly at higher education conferences including Confab Events, NACAC, CASE, and HighEdWeb.