New 1:many cadences with automated emails, reusable templates, and more in Signal

DonorSearch identifies prospects in your database with the capacity and intent to give.

Missed the live session? Watch our on-demand webinars anytime to get guidance from industry experts.

EverTrue & ThankView — We’re merging!

[confetti]

That’s right. Cue the confetti. 

This is cause for a big — neigh (get it? 🦄), a HUMONGOUS — celebration!

EverTrue and ThankView have joined forces to become one team with one purpose. We are here for you to create a personal experience for every donor.

Every alum. Every parent. Every friend. Every supporter. EVERYONE.

Uniting EverTrue and ThankView will improve the donor experience across the board. If you’re a mutual customer, you’ll use the continually updated insights in EverTrue (think: Facebook insights, event engagement, wealth, interest, and career data) to launch completely personalized video campaigns with ThankView’s amazing platform.

We’re already working together to make this a reality.

Customers like Louisiana Tech University and St. Edward’s University have taken Career Moves (human-verified job changes that we deliver every 90 days) and turned them into one-on-one ThankView videos.

This summer, Louisiana Tech sent personalized videos to 530 alumni who had changed jobs or gotten promoted. They saw a 300% increase in engagement among this group of graduates, deepening relationships with the university and opening up new gift conversations with their development officers.

“Alumni engagement is lead generation,” says Brooks Hull, VP for University Advancement and Chief Executive Officer at the Louisiana Tech University Foundation. “This is one of the best ideas I’ve seen in the past year to put the data and technology we have to use to reach more alumni and have more conversations with donors.”

And the possibilities are endless…

Donor Relations teams will continue to use ThankView for 1:1 and 1:many stewardship, but can take it to the next level by using EverTrue to identify individual donor interests and deliver personalized impact stories.

Annual Giving and Alumni Relations teams will use EverTrue’s donor interests and Facebook engagement insights to build highly targeted lists, then use ThankView for interest-driven appeals, event invitations, and video-first communication.

Gift Officers will add video to their outreach and stewardship, delighting donors and booking more meetings. With EverTrue’s ongoing alerts, they’ll know when to contact currently assigned prospects or connect with the best unassigned donors. 

Prospect Researchers will have a new source of engagement — ThankView video views and email opens and clicks — to track and score constituent engagement. Adding in giving or wealth insights will help teams quickly identify new pools of donors in need of qualification or assignment.

Advancement Services teams will use both platforms without building additional integrations or custom data exchanges. The two platforms will talk to each other while also funneling critical data back to the institution’s CRM.

And that’s only the beginning. Our vision is to work together to automate outreach to the right people at the right time.

  • What if you could immediately send a video from your VP, president, or principal to every first-time $5,000 donor?
  • What if the gift officer responsible for Ohio could connect with an unassigned, wealthy, highly engaged donor from Cleveland minutes after they made a $500 gift?
  • What if every volunteer who registered for an event got a personal video thanking them for their support and service?

We want to make all of that possible… and so much more.

We’ve already seen the power of using video to steward and retain donors. Across the EverTrue customer base, donor retention increased as much as 65% for donors who received a ThankView vs. those who didn’t. And, in the last five years, 81.3% of donors who made a gift and received a ThankView gave again.

Together, we’ll help you connect directly with more supporters than ever before, enabling every advancement team to create amazing donor experiences that drive engagement, increase gifts, retain donors, and grow major gift pipeline.

Thank you to everyone who has been part of EverTrue’s journey over the last 11 years and part of ThankView’s for the last six. We are so grateful for your partnership as we begin this next chapter.

I hope you’ll join us for a live Q&A during which JD (ThankView’s CEO) and I talk about what this means for the future of fundraising and engagement. 

It’ll be a party. There will be confetti. And we’ll have some pretty amazing giveaways, too. Sign up here. See you there!

 

Brent Grinna
CEO and Founder
EverTrue

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

$
6.0%
0%12%
4.0%
2%7%
3.0%
0%8%
10
5 yrs25 yrs

Value in 10 years

$0

In today's dollars

$0

4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x