Donor Experience Officers partner with EverTrue to manage prospects of 1,000 high-potential, previously-overlooked donors. Here’s how they do it.
An FAQ about DXOs
But we get this question all the time from folks who want to “double click” on DXOs: What exactly does a Donor Experience Office do, and how does their day differ from a traditional fundraiser’s 9-5?
We asked one of our star Donor Experience Officers from Tufts University to take us on a tour of a “Day in the Life of a DXO.” Take it away, Jessica!
What does a DXO do?
Donor Experience Officers manage portfolios of 1,000 digitally-engaged, high-capacity, previously overlooked donors.
They contact alums who have given loyally for decades, but have never heard from a real-live-person at their alma mater.
They send short, personalized videos to introduce themselves to 5-figure donors who have fallen off the radar due to gift officer turnover.
They hold introductory meetings during which they outline the donor’s giving and impact history at their alma mater.
They conduct their outreach and hold most of their meetings remotely, saving lots of time and big money on travel.
They have hourly wins like these. (Click here for a live feed of #dxowins from our Donor Experience partners across the country.)
These DXOs are busy. But, what’s the ROI?
As we love to shout from the rooftops of EverTrue: Activity -> meetings -> dollars. So, DXOs start with the basics (more outreach) and the rest of the equation takes care of itself. #AdvancementMath
Over the course of a year, Donor Experience Officers manage portfolios of 1,000 donors. They average 30 daily touch points, and over 6,000 touch points annually.
Their activity is off the charts.
Across the board, DXOs hold over 120 donor meeting every year. (For reference, an average major gift officer holds about 81 donor meetings each year.)
And, across all of our Donor Experience partner institutions, alums in a DXO portfolio increased their lifetime giving by an average of 430% after meeting with a Donor Experience Officer.
Donor Experience Officers spend their days showing alums that they matter. They practice the Golden Rule, at scale. And they raise more money to solve problems and enact transformational change.
Want to learn more about partnering with EverTrue to launch a Donor Experience program? We’re ready for ya here.