Recently, EverTrue and ThankView merged to become one company with one purpose: to help you create amazing personal experiences for every donor.
Uniting EverTrue and ThankView will improve the donor experience across the board. Our first stop on this joint journey? Tracking and celebrating your alumni Career Moves.
So, what are Career Moves by EverTrue?
Well, in a world…
- where data lays untapped and stale
- where alumni hear from their alma maters through fiscal year-end appeals and phonathon calls during dinnertime
- where >12% of alums change jobs every year
- and 98% of those job changes are missed
EverTrue and ThankView had the audacity to dream up an easy, replicable, automatic process to give institutions career move updates every 90-days, and turn those job changes into a simple one-to-one and one-to-many “congrats!” videos in ThankView.
In EverTrue, our proprietary TrueView insights detect likely job changers. We handle all the data transcription and constituent matching work, and then provide downloadable job change data every quarter that our customers can also access directly in EverTrue.
The advancement team at West Point Association of Graduates was an early partner using EverTrue’s career updates. They used Career Moves in 9 creative ways across their team, and saw great early results.
“We cannot function without employment information, but it’s also the hardest data to keep up to date.
It’s clean, verified, manageable data – all in one place – that’s easy to get back into our database. It allows us to immediately take action.”
Senior Director of Donor Strategy and Analytics, West Point Association of Graduates
Upleveling with ThankView
It’s no secret: video works.
Advancement folks who use ThankView see open rates 3X the industry average, up to a 15% increase in donor retention, and up to a 74% lift in donations.
Now that EverTrue and ThankView are one, as a joint customer, you can pair your Career Moves data from EverTrue with the power of video and drive immediate alumni engagement.
Every quarter, you’ll receive a data file of job changes for your entire alumni base. A ThankView campaign will be created and ready for you to upload a “Congrats!” video and send it out to your job changers.
And then, boom! Surprise and delight. It’s actually that easy. (And, it’s just the right thing to do.)
Step-by-step
How to turn Career Moves into ThankViews
- Job changes flow into EverTrue, populating saved searches and triggering alerts.
- Every 90 days, EverTrue will upload a new file of up-to-date career information into EverTrue so you can put the data to work immediately. Or, you can download the file and upload it back into your alumni database.
- When the Career Moves file drops into EverTrue, a list of all job-changers is added in gift officer portfolios to automatically build a ThankView “congrats!” campaign from that gift officer.
- We’ll also build a ThankView campaign for all unassigned alumni who should receive 1:1 outreach based on past giving, engagement, net worth, or job title.
- And we’ll build another campaign for all remaining job changers so that you can send a 1:many “congrats!” video.
- Record videos one-by-one or upload a previously recorded message.
- Send and delight your alumni!
