Best of 2019

Wow. 2019 was a doozy.

We had such an incredible year that we had to put a little highlight reel together. Here are some of our favorite moments from the past 12 months… 

First things first. We can’t wait to talk about our new website. As you’ve (hopefully) noticed, our website is brand-spanking-new and we could not be more excited. We pulled together lots of brand new customer stories, an interactive giving funnel page, a RAISE Hub for all our latest and greatest content, a dedicated education section, a list of upcoming speaking sessions, and more. Go ahead, explore a little. We’ll wait here. 

Welcome back. Isn’t it beautiful? Shoutout to the entire marketing team, but especially to our Art Director, Laura, for bringing this to life in time for the holidays! 


The Giving Funnel

You’ve heard/read/seen us talking about the Giving Funnel for a while. But what does it all mean? A true 2019 highlight was putting the whole concept of flipping the pyramid into one beautiful, interactive page. We’ve compiled all the resources, videos, and stats that you need in one place.

This resource will not only help you understand what we mean when we say “Flip the Pyramid,” but it will also help you get started with plenty of new ideas and strategies in your own institution. Happy reading!


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Register to hear from K-State and the University of Wisconsin




Digital. Gift. Officers.

We’ve been talking about digital advancement programs for a while now. On the podcast, in webinars, and on the blog. But 2019 was the year our ideas really started to come to life. We created a playbook with everything you need to know to start your very own Digital Gift Officer Program and even started working with Oregon State University to get their brand new donor experience program up and running. 

Podcast Launch

We’ve always brought you videos, blog posts, and case studies, but this year, we decided to branch out a bit. And wow, has it been fun. Back in July, we announced the release of the RAISE podcast. In each episode, we talk with a different advancement leader. It’s inspiring, thought-provoking, and fun. We might be biased, but you should check it out. It’s available wherever you listen to podcasts.


TrueView might be our favorite update to the EverTrue platform. Ever. This past July, we were beyond excited to bring TrueView insights into all EverTrue profiles. TrueView is the first and only continually updated constituent profile, with a steady stream of engagement insights and enriched information about your constituents.

We’ve been improving and updating profiles in TrueView over the last few months, and can’t wait to show you what new goodies 2020 has in store. 


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Another of our favorite 2019 moments happened just a few weeks ago when we announced our partnership with Windfall. Our friends out in San Francisco provide actionable financial data on your constituents. This new partnership allows you to seamlessly add these net worth calculations, capacity indicators, donor interests, and more into your existing TrueView profiles pretty much immediately.

Read the announcement and sign up for next week’s webinar with Windfall Data and The New School.

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Relationship Management Updates

2019 also gave us the opportunity to completely upgrade our Relationship Management platform. We believe fundraisers should be able to focus on fundraising, so we’ve made it easier than ever to manage portfolios, lead teams, and surface more prospects. Learn more. 



Can you believe we’ve made it this far without talking about RAISE? Us either. RAISE 2019 was a huge success. From Brent’s insightful keynote to learning how to drive alumni engagement with video, to talking about the future of advancement, we had some of our most popular speakers ever. We’re still riding the high from RAISE over at EverTrue HQ.

But no fear, RAISE will be back in the summer of 2020, so get your tickets today. 

40 Under 40

This year marked the release of our inaugural 40 Under 40 list. One of the best parts of working at EverTrue is being able to work with and learn from the most innovative minds in advancement, so building this list was an absolute blast. We received so many nominations for such incredible candidates and that it was difficult (yet still an honor!) to highlight just forty of them. 


New Partnerships

Last but certainly not least, we grew the EverTrue family to include more partnerships than ever. Between Hustle, Emma, Graduway, and more, our integrations enhance the EverTrue platform and bring you all of the information you need.

P-Town Trip

Okay, one more. We know this one is a bit off-topic, but it was too much fun not to mention. This summer, the EverCrew hopped on the ferry to the very tip of Cape Cod for our fifth annual Provincetown takeover. We love having the chance to spend some time together out of the office in such a beautiful town. And karaoke. Always karaoke. 

And the most exciting tidbit of all is that 2020 marks EverTrue’s 10 year anniversary. We are truly humbled to be where we are today, thanks to all of our incredible customers and partners over the years. Cheers to you! We’re so excited to see what this next year brings. 

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