In this EverTrue masterclass, CEO Brent Grinna is joined by Boston University’s Patrick Hewett to share how BU is using EverTrue to align frontline fundraising, alumni relations, and digital communications efforts.
In today’s advancement climate, the expectations of donors, volunteers, staff, and leadership have changed. Learn how Williams College has partnered with us to achieve the vision of a digital advancement office.
What if you could deliver a personalized experience for all of your donors—without increasing the resources needed or time and energy spent? In this whitepaper, learn how to segment your constituents to personalize your annual fund outreach in an efficient and scalable way.
Listen and learn as EverTrue’s Jim Zimmerman and Case Western Reserve University’s John Templeman explore how to inspire giving in each and every generation.
If you work for a university, you may have noticed the ceiling above your head creaking a bit. Maybe it’s just the building settling, or maybe it’s the sign of a problem “overhead” with the foundation.
In this Fireside Chat episode, Andy Lasselle and Drew Phillips of the OSU Foundation research team share how they have been incorporating social data into their prospect research workflow with the help of EverTrue.
“Data science” and “big data” have become increasingly buzzy terms in the nonprofit sector. In this whitepaper, Keith Hannon interviews data experts to explore how organizations are using data science to streamline fundraising initiatives and create better experiences for donors.
Four generations of donors are waiting for their moment of inspiration. Do you know how to create the moment that will move each one to action? Listen and learn as we explore strategies for donor engagement across generations.
While some institutions are still struggling to implement a social media engagement strategy for their advancement operation, other schools are upping the ante by utilizing social media to hook their big fish.
Your donors are changing, and so should you. In this whitepaper, discover the philanthropic giving preferences of the four living generations and how to motivate each generation to give.
If we’re truly passionate about the importance of our industry, we need to aim higher than “flat” alumni participation—and the only way to do that is to change our definition of communication.
Your organization’s giving form can make or break a donation. Why drive donors away with a messy, complicated giving process? Check out our 4 best practices for an online giving page.
While higher-ed fundraising brings in record totals, alumni participation has steadily dropped over the past 20 years. In this whitepaper, we dive into the steps higher ed can take to address this negative trend.
Prospecting is like yoga—what works for some doesn’t always work for others. What’s important, though, is that you experiment with new tactics.
Higher-ed advancement has reached a crossroads: either change the status quo or sink. Listen as Keith Hannon of Cornell Alumni Affairs & Development and Jim Zimmerman of EverTrue discuss what higher ed can do to stay afloat.
If you’re not using LinkedIn, you’re missing out on a valuable opportunity to understand and connect with your donors. Let EverTrue’s Jim Zimmerman, former Director of Development at Middlesex School, show you the power of LinkedIn for advancement.
It’s been proven that involved alumni—those who attend events and volunteer—are more likely to give. Yet how do giving rates change when social media activity is included in the definition of alumni engagement?
In the first episode of EverTrue TV, our founder and CEO Brent Grinna gives an overview of the emerging methodology of social donor management (SDM) and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive.
Changing old habits is hard. However, by incorporating these seven new habits into your workday, you can help both yourself and your team more efficiently reach your fundraising goals.
In this eBook, you’ll get a list of titles loved, respected, and some even written by fundraisers that will feed both your professional and personal souls.
Explore the outcome of EverTrue’s first analysis—conducted in partnership with Brown University—of Facebook’s ROI potential through social donor management.