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RAISE Podcast: Unafraid of a Challenge, Jane DiFolco Parker

Episode 32:

Unafraid of a Challenge

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Jane DiFolco Parker recently retired from Auburn after a 30+ year career in higher ed. She boasts an impressive record, single largest gift in history and she ran the most successful fundraising campaign to date ($1.2 billion). 

Auburn University has a tight knit culture and when she arrived, she had to determine how to encourage high performance but still maintain a family-like atmosphere. Jane thinks it’s critical to be tough but fair. She believes that goals should be clear and expectations clearly articulated  so teams can be held accountable. She also believes strongly in servant leadership. By focusing on the greater good and what we should be doing to advance the mission of the organization we are serving, we enable the people around us to achieve their greatest potential and elevate the organization as a whole. 

Her lesson for other leaders – be unafraid to challenge yourself, your donors and your staff. Ultimately philanthropists are facilitators tasked with leading donors to find their passion. You present the options and opportunities, then listen carefully and discern what resonates with them. 

That donor first focus helped Auburn raised a record breaking $202 million in a single year. Listen and check out the rest of the RAISE podcasts here

Jane DiFolco Parker

Former VP of Advancement
Auburn University

About Jane

Jane DiFolco Parker has contributed to institutional success from various levels of service during her 45-year higher education career.

For the last 25 years, Parker has led high-impact fundraising and operations in the university setting. Since March 2012, she has served as vice president for development at Auburn University, and as president of the Auburn University Foundation and the Auburn University Real Estate Foundation, Inc.

During her tenure, Auburn celebrated several record-setting fundraising years; launched the university’s largest campaign with a goal of $1 billion; and achieved this goal more than a year ahead of schedule, ultimately raising $1.2B.

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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