Annual Giving

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Put the Donor First

EverTrue’s advancement automation software helps you bring in new donors and retain existing supporters. Create smart segments, personalize every appeal, turn consistent alumni into leadership donors, empower volunteers, and deliver beautiful giving experiences.


  • Connect donor interests to giving opportunities
  • Quickly segment lists for appeals
  • Build and manage a volunteer program
  • Find new leadership donors
  • Personalize the giving experience
  • Power crowdfunding and giving day efforts

Deliver Better Appeals

Our partnership with LinkedIn and Facebook and powerful search capabilities give annual fund teams the most information about each potential donor. We make it easy to use interests and giving patterns to deliver personalized appeals to every non-donor.

Amplify Peer-to-Peer Outreach

Managing your volunteer fundraising program just got a whole lot easier. Identify and recruit your most engaged donors to become volunteers, then give them modern tools and up-to-the-minute information to secure gifts from classmates and friends.


Identify New Leadership Donors

Let’s grow that list of leadership donors. EverTrue searches and automated alerts give you the information you need to move consistent supporters to the next level.

Create Beautiful—and Powerful—Giving Pages

Build unlimited, mobile-friendly giving pages that match the look-and-feel of your latest appeal, campaign, or crowdfunding initiative. Promote first-time or recurring gifts. Use real-time analytics to measure success.

Revolutionize the Annual Fund

Together, we can shift from a one-size-fits-none appeal process to highly targeted, personalized asks and better leads for every mailing, email, and phonathon.

Trusted by Development teams — large and small — across the country

Featured Content

The Salisbury School Reinvented Their Giving Challenge. It Paid Off.
May 17, 20190 Comments

A challenge, by definition, is supposed to be difficult. Wanted to put that reminder right up front. Because even though this was technically the inaugural Sarum Challenge for the Salisbury School, they achieved some pretty incredible results. Granted this was

How UConn Reinvented Their Annual Fund
May 16, 20190 Comments

We can talk until we’re blue in the face (and probably have) about taking a more modern approach to the Annual Fund. Adopting contemporary approaches commonly seen in the for-profit world and ditching, or at least reconsidering, traditional approaches that

5 Fabulous EverTrue Searches for the End of the Annual Fund
May 10, 20190 Comments

It’s crunch time for our annual giving friends. We know you’re crunching numbers every day to see how you’re doing against your donor and dollar goals. Never fear. We are here to help! In this video, Courtney Camps, our VP


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