Personalize every appeal with interest-driven segmentation
Make personalization the priority
One-size-fits-all email blasts aren’t getting it done anymore. But with access to TrueView, segmentation has never been simpler, making it incredibly easy to create and target outreach based on donor interests, engagement, giving history and more.
Simple segmentation for all
Take charge of list-building and personas. With more than 80 powerful filters at your fingertips, you’ll create the right segments for every appeal, every time.
Empower peer-to-peer fundraising
With the ability to quickly identify your most engaged and vocal alums, you can supercharge your volunteer program. Equip them with modern tools and information and allow them to ignite and excite their friends, classmates, and families.
Annual giving is an entire giving funnel, in miniature
A successful team will engage, qualify, assign, solicit, and retain a huge amount of donors — and do it effectively at scale. With data, filters, segments, and more available in EverTrue, we make it easy.