Annual Giving

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Put the Donor First

EverTrue’s advancement automation software helps you bring in new donors and retain existing supporters. Create smart segments, personalize every appeal, turn consistent alumni into leadership donors, empower volunteers, and deliver beautiful giving experiences.


  • Connect donor interests to giving opportunities
  • Quickly segment lists for appeals
  • Build and manage a volunteer program
  • Find new leadership donors
  • Personalize the giving experience
  • Power crowdfunding and giving day efforts

Deliver Better Appeals

TrueView insights makes segmentation simple. Personalize every appeal by connecting your asks directly to donors’ interests, engagement level, and giving history. 

Amplify Peer-to-Peer Outreach

Managing your volunteer fundraising program just got a whole lot easier. Identify and recruit your most engaged donors to become volunteers, then give them modern tools and up-to-the-minute information to secure gifts from classmates and friends.


Identify New Leadership Donors

Let’s grow that list of leadership donors. EverTrue searches and automated alerts give you the information you need to move consistent supporters to the next level.

Create Beautiful—and Powerful—Giving Pages

Build unlimited, mobile-friendly giving pages that match the look-and-feel of your latest appeal, campaign, or crowdfunding initiative. Promote first-time or recurring gifts. Use real-time analytics to measure success.

Revolutionize the Annual Fund

Together, we can shift from a one-size-fits-none appeal process to highly targeted, personalized asks and better leads for every mailing, email, and phonathon.

Trusted by Development teams — large and small — across the country

Featured Content

RAISE Podcast: Jim Husson, SVP of University Advancement on Stock Market Crashes and Crushing Goals
November 11, 20190 Comments

  Jim Husson has seen it all in his 30+ year career in fundraising. He started his advancement career as the Assistant Director of the Annual Fund at Northfield Mount Hermon. He is currently the Senior Vice President of University

Starting and Running a Digital Gift Officer Program
November 8, 20190 Comments

Let’s think about your donor experience as an alum. What if when you gave to your alma mater… You got a thank-you phone call. From someone who asked why you gave back and if they could get you more information

Special Announcement: Join Our Digital Gift Officer Programs Webinar
October 23, 20190 Comments

What’s the deal with digital gift officers? This is not the beginning of a bad amateur stand-up comedy routine wedged awkwardly into a blog. It’s a question we hear from more and more people, with more and more frequency. There’s


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