Annual Giving

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Put the Donor First

EverTrue’s advancement automation software helps you bring in new donors and retain existing supporters. Create smart segments, personalize every appeal, turn consistent alumni into leadership donors, empower volunteers, and deliver beautiful giving experiences.

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  • Connect donor interests to giving opportunities
  • Quickly segment lists for appeals
  • Build and manage a volunteer program
  • Find new leadership donors
  • Personalize the giving experience
  • Power crowdfunding and giving day efforts

Deliver Better Appeals

Our partnership with LinkedIn and Facebook and powerful search capabilities give annual fund teams the most information about each potential donor. We make it easy to use interests and giving patterns to deliver personalized appeals to every non-donor.

Amplify Peer-to-Peer Outreach

Managing your volunteer fundraising program just got a whole lot easier. Identify and recruit your most engaged donors to become volunteers, then give them modern tools and up-to-the-minute information to secure gifts from classmates and friends.

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Identify New Leadership Donors

Let’s grow that list of leadership donors. EverTrue searches and automated alerts give you the information you need to move consistent supporters to the next level.

Create Beautiful—and Powerful—Giving Pages

Build unlimited, mobile-friendly giving pages that match the look-and-feel of your latest appeal, campaign, or crowdfunding initiative. Promote first-time or recurring gifts. Use real-time analytics to measure success.

Revolutionize the Annual Fund

Together, we can shift from a one-size-fits-none appeal process to highly targeted, personalized asks and better leads for every mailing, email, and phonathon.

Trusted by Development teams — large and small — across the country

Featured Content

Tips for EverTrue Users
EverTrue Tip: Gift Alerts for >$500 Donations, When Alumni Connect on Facebook, and More
September 19, 20180 Comments

Did you know you can set location-based alerts for EverTrue searches? We’re showing you how in this month’s featured search.   Use the “saved segment” to set up smart searches that notify you whenever new people meet the criteria. You

5 Tips for Building a Great Volunteer Fundraising Program
September 12, 20180 Comments

Let’s look at a pair of appeals and you tell me which one you’d rather receive. Here’s the first. This is an actual email I received in early June (I won’t say who it was from). Honestly, the chance to

Engage, Share and Learn with EverTrue U
September 10, 20180 Comments

Coming out of RAISE this July, I was inspired by the energy and creativity that we created together with hundreds of advancement professionals, gathering to share ideas and learn together. Every year at RAISE we hear from our customers and

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