Annual Giving

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Put the Donor First

EverTrue’s advancement automation software helps you bring in new donors and retain existing supporters. Create smart segments, personalize every appeal, turn consistent alumni into leadership donors, empower volunteers, and deliver beautiful giving experiences.

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  • Connect donor interests to giving opportunities
  • Quickly segment lists for appeals
  • Build and manage a volunteer program
  • Find new leadership donors
  • Personalize the giving experience
  • Power crowdfunding and giving day efforts

Deliver Better Appeals

TrueView insights makes segmentation simple. Personalize every appeal by connecting your asks directly to donors’ interests, engagement level, and giving history. 

Amplify Peer-to-Peer Outreach

Managing your volunteer fundraising program just got a whole lot easier. Identify and recruit your most engaged donors to become volunteers, then give them modern tools and up-to-the-minute information to secure gifts from classmates and friends.

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Identify New Leadership Donors

Let’s grow that list of leadership donors. EverTrue searches and automated alerts give you the information you need to move consistent supporters to the next level.

Create Beautiful—and Powerful—Giving Pages

Build unlimited, mobile-friendly giving pages that match the look-and-feel of your latest appeal, campaign, or crowdfunding initiative. Promote first-time or recurring gifts. Use real-time analytics to measure success.

Revolutionize the Annual Fund

Together, we can shift from a one-size-fits-none appeal process to highly targeted, personalized asks and better leads for every mailing, email, and phonathon.

Trusted by Development teams — large and small — across the country

Featured Content

Summer Checklist for Leadership Giving: Create a Content Plan for Leadership Prospects
September 11, 20190 Comments

With the dog days of summer around the corner, the office is a little quiet and the inbox doesn’t fill up quite as quickly. It’s a great time to step back and tackle some bigger issues that are usually on

“The Simple Thing Is, Be Nice to People.” Interview with a First-Time Manager.
September 5, 20190 Comments

Zach Dubin is the Assistant Dean for Development at Boston University School of Law. Zach cut his teeth on the annual fund at Dana Farber, and moved up through the advancement ranks to eventually become a Leadership Gift Officer at

Summer Checklist for Leadership Giving: Explore the Middle of your Pyramid
September 3, 20190 Comments

With the dog days of summer around the corner, the office is a little quiet and the inbox doesn’t fill up quite as quickly. It’s a great time to step back and tackle some bigger issues that are usually on

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