Annual Giving

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Put the Donor First

EverTrue’s advancement automation software helps you bring in new donors and retain existing supporters. Create smart segments, personalize every appeal, turn consistent alumni into leadership donors, empower volunteers, and deliver beautiful giving experiences.


  • Connect donor interests to giving opportunities
  • Quickly segment lists for appeals
  • Build and manage a volunteer program
  • Find new leadership donors
  • Personalize the giving experience
  • Power crowdfunding and giving day efforts

Deliver Better Appeals

Our partnership with LinkedIn and Facebook and powerful search capabilities give annual fund teams the most information about each potential donor. We make it easy to use interests and giving patterns to deliver personalized appeals to every non-donor.

Amplify Peer-to-Peer Outreach

Managing your volunteer fundraising program just got a whole lot easier. Identify and recruit your most engaged donors to become volunteers, then give them modern tools and up-to-the-minute information to secure gifts from classmates and friends.


Identify New Leadership Donors

Let’s grow that list of leadership donors. EverTrue searches and automated alerts give you the information you need to move consistent supporters to the next level.

Create Beautiful—and Powerful—Giving Pages

Build unlimited, mobile-friendly giving pages that match the look-and-feel of your latest appeal, campaign, or crowdfunding initiative. Promote first-time or recurring gifts. Use real-time analytics to measure success.

Revolutionize the Annual Fund

Together, we can shift from a one-size-fits-none appeal process to highly targeted, personalized asks and better leads for every mailing, email, and phonathon.

Trusted by Development teams — large and small — across the country

Featured Content

Webinar with Salisbury School
Webinar: EverTrue for Independent Schools with Salisbury School
May 24, 20180 Comments

Salisbury School hosted us for a live broadcast from the hilltop. Caitlin Kiley, their director of the Salisbury Fund

TrueStory: Dr. Walter Kimbrough and Dillard University
Raising the Profile Raises the Dollars: Dillard University Increases Alumni Participation by 500%
May 11, 20180 Comments

  Dr. Walter Kimbrough (@HipHopPrez on Twitter, Medium, and Instagram) is possibly the most active college president on social

The Next Generation of Alumni Giving (Whitepaper)
March 16, 20180 Comments

Funding for higher education isn’t what it used to be. State funding has yet to recover from the 2008


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