Combining AI and Automation with a human touch to enhance the experience of every donor.

Combining AI and Automation with a human touch to enhance the experience of every donor. 

Watch the AI Masterclass preview.

EverTrue’s Masterclass on Modernizing the Donor Experience reimagines the art, science, and application of advancement to enhance the experience of every donor. Join our experts as they discuss ways that AI, automation, and authenticity will transform fundraising.

MEET YOUR INSTRUCTORS

Course 1
THE SCIENCE

Course 2
THE ART

Course 3
THE APPLICATION

Mike Brucek

Mike Nagel

Erin Moran

“If you can marry advancements in technology with the proprietary information that [institutions] own and control, that’s when the magic happens.”

“Being everywhere your donors are is so critical in today’s noisy era, so that you as an organization and your cause is unavoidable, unforgettable and undeniable.”

“The amazing thing about the technology we’re adopting today, is that it’s going to make it possible for donors to connect with the institution in the right way, at the right time, and for the right cause.“

Course 1
The Science

Mike Brucek

“If you can marry advancements in technology with the proprietary information that [institutions] own and control, that’s when the magic happens.”

Course 2
The Art

Mike Nagel

“Being everywhere your donors are is so critical in today’s noisy era, so that you as an organization and your cause is unavoidable, unforgettable and undeniable.”

Course 3
The Application

Erin Moran

“The amazing thing about the technology we’re adopting today, is that it’s going to make it possible for donors to connect with the institution in the right way, at the right time, and for the right cause.“

AI. Automation. Authenticity.

A Masterclass on Modernizing the Donor Experience

EverTrue’s Masterclass combines AI and Automation with a human touch to enhance the experience of every donor. Join our experts as they discuss the use of AI and how it could transform the way you think about fundraising.

Once you complete this course, you will have:

  • Certification + LinkedIn Badge
  • 1 CFRE Credit (Full participation in the Modernizing the Donor Experience Masterclass is applicable for 1 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification)

Course Overview:

Chapter 1: Why Data is Important

Chapter 2: Understanding AI

Chapter 3: Data Privacy and AI

Chapter 4: Using AI for Advancement

Chapter 5: Advancements’ Disadvantage

Chapter 1: Why Fundraising is an Art

Chapter 2: Meeting Donors Where They Are

Chapter 3: Standing Out

Chapter 4: How AI Makes Room for Relationship Building

Chapter 5: Prompting Workshop

Chapter 1: The Donor Experience Platform

Chapter 2: Segmentation for Personalization

Chapter 3: Cadenced-Based Fundraising

Chapter 4: Meaningful Outreach

Chapter 5: Master Great Meetings

Chapter 6: Intentional Stage Management

Start your journey to transforming your fundraising experience today.