Combining AI and Automation with a human touch to enhance the experience of every donor.
Combining AI and Automation with a human touch to enhance the experience of every donor.
Watch the AI Masterclass preview.
EverTrue’s Masterclass on Modernizing the Donor Experience reimagines the art, science, and application of advancement to enhance the experience of every donor. Join our experts as they discuss ways that AI, automation, and authenticity will transform fundraising.
MEET YOUR INSTRUCTORS
Course 1
THE SCIENCE
Course 2
THE ART
Course 3
THE APPLICATION
Mike Brucek
Mike Nagel
Erin Moran
“If you can marry advancements in technology with the proprietary information that [institutions] own and control, that’s when the magic happens.”
“Being everywhere your donors are is so critical in today’s noisy era, so that you as an organization and your cause is unavoidable, unforgettable and undeniable.”
“The amazing thing about the technology we’re adopting today, is that it’s going to make it possible for donors to connect with the institution in the right way, at the right time, and for the right cause.“
Course 1
The Science
Mike Brucek
“If you can marry advancements in technology with the proprietary information that [institutions] own and control, that’s when the magic happens.”
Course 2
The Art
Mike Nagel
“Being everywhere your donors are is so critical in today’s noisy era, so that you as an organization and your cause is unavoidable, unforgettable and undeniable.”
Course 3
The Application
Erin Moran
“The amazing thing about the technology we’re adopting today, is that it’s going to make it possible for donors to connect with the institution in the right way, at the right time, and for the right cause.“
AI. Automation. Authenticity.
A Masterclass on Modernizing the Donor Experience
EverTrue’s Masterclass combines AI and Automation with a human touch to enhance the experience of every donor. Join our experts as they discuss the use of AI and how it could transform the way you think about fundraising.
Once you complete this course, you will have:
- Certification + LinkedIn Badge
- 1 CFRE Credit (Full participation in the Modernizing the Donor Experience Masterclass is applicable for 1 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification)
Course Overview:
Chapter 1: Why Data is Important
Chapter 2: Understanding AI
Chapter 3: Data Privacy and AI
Chapter 4: Using AI for Advancement
Chapter 5: Advancements’ Disadvantage
Chapter 1: Why Fundraising is an Art
Chapter 2: Meeting Donors Where They Are
Chapter 3: Standing Out
Chapter 4: How AI Makes Room for Relationship Building
Chapter 5: Prompting Workshop
Chapter 1: The Donor Experience Platform
Chapter 2: Segmentation for Personalization
Chapter 3: Cadenced-Based Fundraising
Chapter 4: Meaningful Outreach
Chapter 5: Master Great Meetings
Chapter 6: Intentional Stage Management
